Katty Wu

Fabletics is the fastest growing business unit of TechStyle, Inc. a company that generates an annual revenue of $650MM. As one of Fabletics’ Product Managers, I learned to communicate and over communicate cross-functionally in a fast-paced team environment. Much of my work here leverages my familiarity with Product from previous UX roles while learning to maintain alignment and efficiencies across all departments.
- Worked with GMS (Global Member Service) team to implement TrustPilot, Ask Nicely on the site to collect and analyze customer feedback, and incorporate with data from ClickTale and GA to identify the existing issues within the shopping and checkout experience as well as understand customer needs and behavior pattern to come up with solutions to solve the problems, fix the bugs, and enhance the existing features.
- Supported business partners to help them launch Swim, Footwear, and Demi Lovato Collection.
- Supported marketing and CRM for all the marketing promos and monthly showroom refresh QA.
- Collaborated with marketing and UX team and helped to drive the site experience for Black Friday and Cyber Monday.
- Managed and lead key initiatives such as Pre-Order Feature, MasterPass Integration, Mobile My Account, Checkout --
Revamp, Desktop Nav Re-design. My job was to translate and prioritize these into epics and user stories, collaborating with Engineering, UX, Analytics team to deliver high-quality, data driven features and products to market

In this role, I managed a team of 2 UX designer and 2 integrators. I built a strong relationship with tech team by being super transparent to the team and proactively involving them to any e-comm projects. I led weekly meetings with analytics team, tech team, merch team, and bi-weekly one-on-one with my team. Since the company was not very strong with e-comm web development, the site was not performing well. The conversion on desktop was only 2.7% and mobile was 0.7% when I started. To improve these metrics, I presented to the company a site audit along with a solution-driven proposal to resolve some of the main problems. With executive buy-in’s, I was able to implement new design and development processes across the organization. Since then, we have seen major improvements in communication as well as the team’s pace and quality when delivering a product. From there, I was able to lead a successful responsive site redesign. We saw a lift in conversion within 6 months - 3.4% on desktop and 1.5 on mobile
- Planned and managed AB test roadmap
- I helped to implement Jira, Lucky Orange, UserTesting and Foresee
- Led Guess Responsive Site Redesign. The site launched on 6/1/2016. We’ve seen positive metrics on both web and mobile since then.
- Led checkout redesign project.
- Working on mobile initiatives including optimize mobile web shopping experience and redesigning mobile app.

JustFab was the first found brand under TechStyle, Inc now a billion dollar company. I started at JustFab as a Senior UX designer. I was the first UX designer in the company now valued at a billion dollar and owns 5 brands. I went through the site re-design twice and the 2nd time I was leading the visual, the site experience on desktop and mobile (www.justfab.com). We completed the redesign within 3 months and it was a huge success that the revenue went up 4x. Along with the re-design I build the new web style guide. With the expansion of the business, we established product team for JustFab and I partnered with VP of product to build CMS tool, POS tool for retail store and our 5 star mobile app. I earned the director title in early 2014 and managed a team of 3 UX designer. I mentor them to become attention to details, care for user-centric product and progressive designers. Some of which have now moved onto senior UX roles in companies such as Rent The Runway.
- Worked collaboratively with marketing, acquisition, CRM and merch team, to help them implement promos on the site
- Drove the site experience for acquisition funnel, major holiday promos like Black Friday, engagement and retention campaigns
- Designed Mobile App version 1 and version 2
- Re-designed site and mobile site
- Led the CMS UX design
- Designed POS UI and UX design
- Led consumer faced retail app design
- Created Web Style Guide
Supported AB testing UX/UI

- Design and improve the overall user experience of the site, mobile and social media.
- Worked on projects that help increase user engagement and interaction
- Worked on iPad HD
- Participate in usability test
- Designed reg page and landing pages
- Working on onboarding experience of mobile app for Android and iPhone.

- Formulating better UX interface design, wireframes, page-to-page flow and design of Reunion web site within an agile as well as waterfall environment. Projects are a blend of website enhancement, redesign and new development.
- Assisted in designing MyLife site’s wireframes and web pages and creating new assets for the rebranded site.
- Designated designer for MyLife Email Team.

- Designed and update portal, brand, theatrical and home video sites, such as Hanna Barbera, Kids’ Portal, Looney Toons, Scooby-Doo, Poseidon, 16 Blocks, Tales from the Crypt, La Femme Nikita and West Wing.
- Designed newsletters for theatrical sites such as The Lake House, Poseidon, and brand sites such as Scooby-Doo, Saturday Morning Forever.