Jr. Copywriter at Marcus Thomas LLC

Kathryn Guess

Cleveland, OH

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About

Kathryn is a marketing powerhouse best known for her copywriting and creative strategy. She is incredibly proficient with social media, branding, and public relations. With strong backgrounds in journalism and advertising, she understands the voice and identity of brands and delivers exceptional results, regardless of the industry or medium.

She is passionate about marine science, zoos, aquariums, and higher education.

Specialties: The Adobe Suite, copywriting for print and video, branding and identity, strategy, music supervision, public and environmental policy, national and international politics, and movie and video game promotion/marketing.
Education
- BA Advertising,
  
  S.I. Newhouse School of Public Communications
  
  2006 - 2010
- BA Political Science
  
  Syracuse University
  
  2006 - 2010
Experience
- Jr. Copywriter
  
  Marcus Thomas LLC
  
  Cleveland, OH
  
  Sep 2013 - Present (11 years 2 months)
- Creative Strategist
  
  LeanDog
  
  Oct 2012 - Aug 2013 (10 months)
  
   Edited and maintained The Agile Discussion Guide, a textbook used by major companies for organizational transformation initiatives.
   Managed, tracked and expanded social media presence.
   Crafted copy for monthly newsletters and blog posts aimed at subscribers and coaches.
   Developed and deployed brand strategy, copy and social media plans for both LeanDog and LeanDog's Special Project Development Team.
- Account Coordinator
  
  Innis Maggiore Group
  
  Jun 2012 - Sep 2012 (3 months)
  
   Provided administrative and creative support to both the client and creative team.
   Helped new clients discover and expand their brand identity and industry position.
   Successfully managed and organized multiple marketing projects on strict deadlines.
   Designed both the concept and copy for Custom Auto Body's award-winning campaign, "No Questions Asked".
- Freelance Copywriter
  
  JWT Action
  
  Feb 2012 - Jun 2012 (4 months)
  
   Developed print, radio, television, outdoor and digital copy for John Deere, Stouffer's, Dollar General and Kotex.
   Provided fresh, dynamic work under tight schedules.
- Copywriter
  
  Foot Levelers, Inc.
  
  Aug 2010 - Jun 2011 (10 months)
  
   Produced engaging and effective copy for web and print advertising campaigns.
   Part of the creative concept team that designed new brands and products.
   Developed copy for social media campaigns, including email blasts, Twitter, and Facebook.
   Authored newsletters for subscribers and medical articles featured in chiropractic journals.
- Communications Intern
  
  League of Women Voters
  
  Jul 2008 - Aug 2008 (1 month)
  
   Designed and developed digital historic archives, housing over 90 years of historical documents.
   Authored public service announcements, press releases and speeches for voter outreach, registration and advocacy initiatives.
- Writing Intern
  
  Forest City Enterprises, Inc.
  
  Jun 2007 - Aug 2007 (2 months)
  
   Compiled press releases for local and national publications.
   Authored articles for daily, weekly and monthly internal circulation.
   Edited website copy, ensuring adherence to AP style.
Awards

Judge's Choice, "No Questions Asked", Canton AADYs
Skills
Elsewhere on the Web
- n
On Coroflot

@kathrynguess, member since 2013
- Following 3
- Followers 2

Kathryn Guess

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)