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Marketing Coordinator
Charlotte, NC
Nov 2017 - Present (7 years)
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Financial Services Recruiter
Charlotte, NC
Mar 2017 - Oct 2017 (7 months)
• Specialized in placing top talent in both local and national markets through partnership with Fortune 500 companies in the financial services and banking industry
• Coached candidates through the full recruitment lifecycle, which included resume development, client interview preparation, post interview feedback, and on-boarding/new hire processes
• Negotiated wage rates and other terms and conditions of employment with candidates, and gained commitment from candidates for current and future job requirements
• Managed contract employees while on assignment. Assessed and investigated contractor related problems, and administered performance counseling, coaching, and disciplinary measures when necessary
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Marketing Coordinator
Rock Hill, SC
Sep 2014 - Dec 2016 (2 years 3 months)
• Developed and executed strategic marketing strategies for all retail accounts to align with sales activities
• Led the reporting and analytics of the social marketing metrics to determine ROI per campaign
• Created sales presentations for retail appointments using Adobe InDesign or PowerPoint
• Designed social media content and advertisements using Adobe Photoshop
• Effectively managed a budget of $50,000 for trade shows and events
• Identified and made SKU corrections in Filemaker to ensure quality and correct products for clients
• Managed project deliverables and deadlines for the design, marketing and merchandising teams via Basecamp
• Worked with trade show vendors and internal teams to build, design, and ship booths to designated shows
• Managed all booth paperwork (i.e. electricity, logistics, payments, etc) for all trade shows
• Developed and produced monthly newsletter and company calendar for the organization
• Managed email database and distributed email content via Constant Contact and Zoho as needed
• Created product catalog for the company sample sale and invitations for internal employee events
• Managed and hosted the York County Regional Chamber of Commerce’s Business After Hours
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Graduate Assistant
Raleigh, NC
Aug 2013 - Dec 2014 (1 year 4 months)
• Assisted faculty with the grading of student assignments, presentations, and final projects
• Provided assistance with the planning of undergraduate course objectives and project execution
• Collaborated with professor to complete external market research and surveys for Cotton Incorporated
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Marketing and Social Media Intern
Rock Hill, SC
May 2014 - Aug 2014 (3 months)
• Maintained all internal social media platforms including Facebook, Instagram, Pinterest and Twitter
• Developed and implemented social media strategy, increasing Facebook likes by 250%
• Created brochures, catalogs and advertising materials for both internal and external accounts
• Organized and maintained a marketing event calendar for all external accounts
• Monitored marketing analytics and designed visual reports for all campaign launches
• Created sales presentations, marketing collateral, and managed a growing retail distributor account
• Managed and optimized product offerings, conducted SKU rationalizations, and completed market research to suggest new products for merchandising
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Advertising and Media Intern
Wilmington, NC
May 2013 - Jul 2013 (2 months)
• Planned and organized television media schedules for BMW, Papa John’s, and Freedom Boat Club
• Successfully used Qualitap software to research target markets and develop new advertising strategies
• Collaborated with clients to increase brand awareness through innovative and engaging media platforms