Karla Fripp

• Ensure consistency and adherence to strict brand guidelines across regions and campaigns
• Develop brand standards and usage guidelines
• Design print and online campaigns that meet the goals and objectives of the company and brand
• Design brochures, sell sheets, direct mail, trade show graphics and document templates for US and Global markets
• Prepare layouts for multiple language usage
• Work with the various business units to develop customer focused marketing solutions
• Act as liaison between design team and global agency, managers and directors
• Problem-solving and analyzing processes to improve production and workflow
• Extensive project management
• Drive creative direction while leading and training junior designers