Karine Carmelo

Spearheaded the process of gathering requirements across multiple channels. Incorporated stakeholder needs into project initiation and tracked progress utilizing project management methodologies and tools. Established a reputation for unwavering commitment to creative excellence across all projects. Leveraged strong creative judgment to ensure consistently high standards of artistic quality. Partnered with creative directors and campaign managers to optimize team workflows. Constructed detailed project plans encompassing document preparation, schedule creation, and budgeting. Implemented metrics and reporting systems for improved transparency within the creative team. Facilitated project alignment by collaborating with stakeholders across various channels to gather requirements and manage entries in Jira. Enhanced project efficiency through strategic sprint planning, improving team deliverables and timelines.
● Achieved a 15% increase in sprint completion rate by developing comprehensive project plans encompassing scope, schedule, resources, budget, risk management strategies, and standardizing visual controls while maintaining consistent stakeholder communication and establishing clear deadline expectations.
● Reduced rework by 20% through refinement of requests, strategies, messaging, and implementation of standardized guidelines.
● Boosted sprint efficiency by 15% by templating recurring requests and optimizing team productivity and delivery timelines.
● Reviewed, proofread, and approved multiple creative projects for 2 different brands in adherence to brand standards, promotional messages, and strategic goals, delivering high-quality assets on time.
● Administered resource allocation, co-managing over 100 projects weekly.
● Established and nurtured strong vendor relationships and proofed/checked and approved deliverables to guarantee brand consistency.
● Implemented comprehensive project timelines for unified project execution.

Onboarded to handle customer inquiries, complaints, and escalations, analyzing damage and warranty claims to deliver cost-effective solutions. Resolved customer inquiries across multiple platforms, including phone, email, chat, and social media. Provided attention to customer concerns, offering precise information about products, services, and policies. Devised strategic solutions for customer issues and determined optimal alternatives to boost satisfaction. Diligently documented all customer interactions, tracking resolutions in the customer care system to propel quality control and service improvement. Proposed improvements to customer service processes and policies.
● Acknowledged by senior leadership as a valuable asset and retained despite COVID-19 downsizing.
● Learned and excelled in a new role, demonstrating exceptional adaptability and resilience during a global crisis.
● Boosted customer experience by scheduling deliveries, supporting sales associates, and delivering resolutions, significantly enhancing customer satisfaction and operational efficiency.
● Collaborated with internal departments such as Sales, Delivery, and Warehouse to schedule deliveries and resolve customer inquiries.
● Addressed and resolved a high volume of customer inquiries related to product availability, delivery delays, defects, warranty, and service disruptions in a fast-paced environment.
● Managed customer complaints, evaluated damage and warranty cases, and provided cost-effective solutions.
● Implemented new procedures and streamlined processes to enhance efficiency and customer experience.
● Met or exceeded satisfaction targets, earning positive feedback, advancing to a new role, and maintaining strong customer relationships.

Directed high-quality design projects from conception to completion, aligning with CITY Furniture’s brand guidelines and strategic objectives to enhance brand visibility and engagement. Played a pivotal role in the evolution of CITY Furniture’s visual identity. Executed multiple design projects. Coordinated with project managers to synchronize timelines and expectations. Mentored junior designers to promote a culture of creativity and collaboration. Managed relationships with external vendors and service providers.
● Teamed up directly with the Creative leadership to translate creative briefs into polished, customer-facing marketing materials consistent with brand standards for both digital and print media.
● Executed a broad range of projects, including price tags, brochures, ads, mailers, posters, point-of-purchase displays, direct mail, t- shirts, packaging, catalogs, social media graphics, blogs, billboards, digital ads, web assets, photo editing, and motion videos.
● Grew production quality by implementing advanced production solutions and standardizing the creative process.

Excelled in all aspects of graphic design, from pre-production to proofreading, ensuring a high volume of error-free orders for online processing. Crafted visually compelling and innovative designs for various print products, including invitations, announcements, and cards, while enhancing UX/UI operations. Developed concepts and layouts adhering to brand guidelines and specific project requirements. Kept abreast of current design trends, integrating creative, fresh techniques and ideas into the design process.
● Raised operational efficiency by optimizing production workflows in collaboration with licensed artists, vendors, and printing plants.
● Showcased product features using advanced photo retouching skills, color correction, and detailing techniques.
● Reduced time and boosted project consistency by innovating a color swatch system that standardized color selection processes.

Led the creation and management of promotional materials and publications across print, email, social media, and web
platforms, ensuring cohesive and impactful design solutions that enhanced brand visibility and engagement.