Karina Vladi Abramian

• Establish fresh look of brand in collaboration with executives and marketing.
• Strong background in Graphic Design, Product Packaging Design, Branding Design, Photography and Photo-retouching.
• Manage and own the creative process from concept to completion while developing the brand vision for the Company.
• Provide concept, design, and direction of artwork across all creative platforms, including new product development, user interface, fashion, and packaging.
• Produce high-quality and innovative artwork for a wide variety of demographics.
• Strategic thinker, with a strong grasp of major print and key art trends and how to apply them to achieve brand goals.
• Proficient in collaborating with suppliers/vendors saving 30% costs by negotiating pricing and fees, while ensuring the continuation and enhancements of different art deliverables for marketing, tradeshow booths, print, vinyl, fabric, and digital.
• Research competitors and evaluate latest sales funnels.

• Created over 80% growth by expanding product lines and brand items.
• Designed and developed all concepts, layouts, copies, and other creative project elements for all brands, packaging, sales advertising, and marketing materials for presentations.
• Designed and directed photoshoots and model styling for multiple brands and product lines for marketing collateral and provided guidance on new product launches.
• Designed marketing materials for product launches, including public relations, direct mail, trade shows, sales training, and e-mail blasts.
• Designed new looks for all products, concepts, brand identity and naming.
• Earned a variety of industry awards for branding and advertising excellence.
• Consulted with product development teams to enhance products based on customer data.

• Head Graphic and Packaging Designer for Spencer's NY, Hustler, Adam & Eve, Penthouse, Scala News, Sport sheets, various Private Labels, and International accounts.
• Developed over two hundred new innovative private label products per year, working closely with product development to create and maintain marketing materials.
• Answerable for account profitability and ensured contract deliverables were to clients' satisfaction.
• Managed photoshoots and model styling for multiple brands and product lines for marketing collateral.
• Received industry awards for branding and advertising excellence.
• Created artwork for product launches, including public relations, direct mail, trade shows, sales training, and e-mail blasts.
• Submitted professional proposals and project scopes in response to Requests for Proposals (RFQ).