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Photographer/writer
Karen Johanson Photography + Writing
1990 - Present (34 years)
Conceptualize, shoot and edit advertising and editorial images for clients in industries ranging from action sports and adventure travel to health and fitness
Curate, create and edit editorial and advertising communications about topics ranging from health and fitness to travel, sports and current events: Projects have included e-commerce and print advertising copy; news items; feature stories; shopping guides; and blog posts
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Social media manager for the Support the Last Resort fundraising campaign
Snohomish County Helicopter Rescue Team
Sep 2013 - Apr 2014 (7 months)
Helped to raise over $164K to replace lost federal funding and guarantee ongoing rescue capabilities, by educating public through social media and traditional marketing
Developed content, including copy and photography, for digital and print marketing materials
Used social media to connect local communities with resources and educate them about Snohomish County Helicopter Rescue Team efforts during the Oso slide
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Producer
MSN
2011 - 2013 (2 years)
Assisted with launch of msnNOW, a MSN channel focused on trending topics in social media
Produced and edited Web pages and online galleries
Sourced, color corrected and edited images that illustrated story concepts
Managed production timeline and delivery of content from in-house and agency teams in Bellevue, New York City, Los Angeles and India
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Interactive copywriter
Eddie Bauer
2011 - 2011
Developed compelling, on-brand SEO and e-commerce copy for Eddie Bauer and First Ascent sites, banners and email campaigns
Collaborated closely with art directors, designers, UX leads, project managers, merchandisers and directors to develop creative solutions that met Eddie Bauer branding and marketing needs
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Producer
Microsoft
2008 - 2009 (1 year)
Collaborated with worldwide Microsoft stakeholders ranging from corporate communications professionals to program managers, human resources executives and advertising/PR vendors to promote products, events, initiatives and other news via the What’s Happening module on the employee portal MSW
Created copy, edited customer-submitted content and managed editorial programming, scheduling and publishing for three editorial modules that updated daily
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Writer/photographer/photo editor
Bones Over Metal
2008 - 2008
Wrote feature articles and mountain bike event coverage
Photographed mountain bike events, trails and athletes
Selected, prepped and published photos
Created, edited and published WordPress pages and galleries
Collaborated with site owner to develop editorial strategy
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Copywriter/editor/producer
The Seattle Times
2008 - 2008
Created copy for NWsource People’s Picks section, NWautos site and other advertising pages
Edited and proofread copy for grammar, branding considerations, content accuracy and use of corporate and AP style guidelines
Created and published HTML and Movable Type pages and design comps
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Copywriter
REI
2007 - 2008 (1 year)
Created on-brand REI.com expert advice articles, product descriptions, catalogs, employee communications, direct mail and in-store advertising and tech manuals that maximized SEO value
Entered new copy into advertising templates, using InDesign CS3 to revise layouts
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Content writer
MSN
2006 - 2007 (1 year)
Created compelling copy designed to drive traffic from the MSN home page to backgrounder information about trending search topics
Researched news, sports, pop culture, political and educational topics
Published editorial and multimedia content daily using MSN’s Bedrock publishing system
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Copywriter
Macy's
2006 - 2006
Created retail copy for newspaper and direct mail advertisements
Edited catalog, direct mail and newspaper ad layouts, using InDesign CS and corporate style guide
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Producer
MSN
2006 - 2006
Created online editorial content in collaboration with MSN channel producers, program managers and editors
Assessed existing content and suggested improvements for editorial and community-building options ranging from blogs to message boards and polls, for MSN channels including City Guides, Lifestyle, Health, Tech & Gadgets, Sports and Travel
Coached bloggers to improve editorial quality
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Copywriter
MSN
2004 - 2005 (1 year)
Created compelling B2B and B2C copy designed to maximize click-through and conversion rates for MSN Search Featured Sites advertisers
Analyzed existing and prospective client sites to determine available keyword options for search advertising packages
Created relevant, researched keyword lists
Analyzed and interpreted performance data, including CPCs and click-through rates, to assist clients with the development of cost-effective advertising
Priced new, optimization and renewal advertising packages and presented results