Karen Green-Walker

Dedicated 13-year career providing the creative, strategic, and project management leadership that has supported the launch of our college and high school, reduced costs, and increased recognition of technical programs through the missions of the school board district.
• Demonstrate ability to adhere good time management, resource allocation and detail orientation capabilities 
while managing the successful delivery of projects.
• Collaborate extensively with senior management teams throughout the district to analyze needs and establish timelines for creative design projects. Present creative concepts to the leadership team.
• Conceptualize ideas for integrated marketing communications and social media engagement programs for multicultural stakeholders to build awareness and strengthen the achievement of goals.
• Manage and track all aspects of (15-20) multi-tier level projects with many design elements, from concept through creative direction while on-time and within budget execution.
• Develop, design, and produce art files in adherence to the campaign’s art direction while maintaining creative continuity throughout the creative development process.
• Provide photo art direction and participate in the creative collaboration/styling process.
Instrumental in launching and building the digital signage 
used throughout our three campus locations. 

Develop, design and take concept to completion in all marketing aspects of design jobs.
• Collaborate with senior leadership to establish timelines 
for creative design projects.
• Use integrated marketing communications and social media engagement programs for internal and external stakeholders to build awareness and strengthen marketing goals.
• Demonstrate multiple design elements, from concept through creative direction.
Create and produce logos, brochures, catalogs, advertisements, rack cards, social media packages, signage, branding and specialty items for clients: JWR Construction Services, Boca Magazine, Noire Nail Salon & Spa, City of Pompano Beach Festival, Pest-To-Kil Inc.

(formerly Life Settlement Alliance, Inc.) Recruited into new role to strengthen the marketing capability of The Life Settlement Alliance and support continued business growth. Based upon success, given additional responsibility to ensure that all advertising and marketing elements were compliant with state regulations. Following the entire staff leaving Life Settlement Alliance, Inc. to the new company, LIS. I continued to define high-impact marketing strategies and creative elements for newly launched Life Insurance Settlements, Inc. organization. * Managed a staff of 4, was the primary liaison to marketing vendors, and held responsibility for a $750K budget on a national marketing level. * Planned and coordinated all aspects of creative design, media placement, public and community relations, website design, and advertising initiatives for national agents. * Designed and oversaw the production of print and electronic elements for corporate collateral, e-Marketing blasts, PowerPoint presentations, sales brochures, direct mail, and national trade/specialty advertisements.

Originally brought in as a consultant and requested to assume role as director within 6 weeks of hire to manage marketing initiatives for one of the largest chamber of commerce organizations within Southern Florida. * Designed, developed, distributed, and promoted all marketing materials, encompassing 2 monthly publications, sales information, promotional flyers, advertising and website.