Certified Usability Analyst (CUA) from Human Factors International (HFI) with over 15 years of visual design & user experience expertise in the technology industry helping organizations to strategize, define and design web, desktop & mobile products and applications.
Functional expertise: Creating Design Strategy, Conducting User Research, Design Thinking, Heuristic Reviews, Doing Usability Testing, Defining UX Design Strategy & Information Architecture/Primary Nouns, Usability Expert, Requirement Analysis, Marketing, Branding, Visual Design, Wire-framing, User Stories & Task Flows
Experience in conducting user Interviews, usability audits, assessments, creating low/hi fidelity design, card-sorting , user research, analyzing user behaviors, field visits and competitive benchmarking.
Constantly working and doing research on emerging trends in UX like user persuasion techniques, next gen UI, immersive technologies like AR, touch & natural user interface.
Expert knowledge of popular design and development tools including Adobe Photoshop , Illustrator Flash, Dreamweaver, Axure RP Pro, Experience Design, Sketch, Visio etc.
Excellent in interfacing with customers/stakeholders, which helps in effective closure of designs that meet both business and design requirements.
10+ years experience in Team & Project Management – Creating Business Proposals, Solution Decks, Project Planning, Resource Management, Billing, Staffing, Time Schedules, QA Checklists, PRDs, Status Reporting, SEO, Web Analytics & Monitoring .
Specialties: User Experience Design, Visual Design, UI Design, Interaction Design, Information Design & E-learning. Extensive experience in creating design strategy, defining information architecture; Also experienced in management and deployment of learning content management systems; Sound knowledge of communication design, branding & collateral development.
Certified Usability Analyst (CUA) from Human Factors International