Kelley McAllister

I was hired into this brand-new health insurance start-up to manage all communications needs, starting with creating our company voice and social media presence. I vetted web firms and worked with our chosen partner to conceptualize and project manage our new-and highly complicated-site from the ground up, including writing for the web. (Done in 11 weeks, on budget.) We then added on a separate small business website for which I did the same (6 weeks, also on budget). Each of these sites included a complicated quoting engine, both of which- along with the websites-were considered best-in-class. I wrote and PM'ed all of our collateral, both sales- and member-facing, and wrote and PM'ed-and voiced-an animated video series and TV commercial. I created, innovated, improved, and collaborated my way into being considered "one of our best, most respected, and most effective employees." Along with the rest of my colleagues, I left this job when Health Republic wound down operations due to a lack of federal funding.

SUMMATION While job-hunting, I've kept my eyes open for freelance opportunities. So far I have line-edited Gypsie Raleigh's debut novel (http://www.amazon.com/Soolie-Beetch-Dying-Gypsie-Raleigh-ebook/dp/B019GGC628) and written a few articles for OMM Content. I'm also working on a storytelling curriculum for children and one for senior citizens with the hopes of extending my storytelling experience to both the younger and the older set.

I beat out numerous industry competitors for the Oregon/Washington/British Columbia sales territory for this start-up, selling copyright compliance, digital initiatives, and printer partnerships to higher education and beyond. A change in board leadership lead to drastic downsizing in the sales force mere months after joining the company.

I was hired as a Senior MCM and was promoted to manage the MarComm group (three employees + freelancers), where I increased our group's performance metrics (from the 60s to the 90s) and saved the company hundreds of thousands of dollars by restructuring our annual catalog mailings.

I wrote/PM'ed hundreds of annual promotional pieces (hard-copy and digital) and became our procedural lead.