KaJay Rooke

Covid times called for Covid measures. As times grew uneasy, I took matters into my own hands and registered my freelance business as a company, and have started working for myself!

My wheelhouse includes logo development, branding, package design, environmental & experiential design, and more. With the industry shift largely brought on by COVID, I've decided to add some skills to my offerings by learning the following and how I can incorporate them into my traditional projects: motion design, UX/UI, tablet-based illustrations.

Freelance Clients: Northern Vermont University, Tuckerman Brewing, Highland Mountain Bike Park, Northeast Kingdom Online, Majestic Heliski, CHaD (Children's Hospital at Dartmouth), Noodz, Hairforce Salon & Spa, Raven Labs, VitaLab (now ClueJay) and more

Collaborative Clients: IBM, Jaguar, Google Cloud, ECCO Shoes, American Express, Kingdom Trails, Facebook, Salesforce, PwC, NetApp, Rodan & Fields, Macy's

Working as an experienced point-person and designer for the more intricate projects if the in-house designers' plate was full. Most of the projects given were logo design sketch to implementation. Also responsible for making quick updates to files for current client projects that may use elements not designed by me.

Work alongside the rest of the Production team to sort through and create layouts for in house or outsourced production. We read a variety of creative files from 2D and 3D renderings, fabrication drawings to just a basic graphic elevation. Our layouts are meant to streamline the fabrication process, sort of the translator between a Graphic Designer and the Fabrication teams.

Knowledge of the print process and pre-press is very helpful in this role as things move through so quickly. Files need to be fit accurately to various materials, applicable printing process or specifications, and finishing directions in order to deliver the pitched product.

I'm able to take on the lead production role of several IBM and Jaguar/Land Rover projects at once, as well as helping with our other client brands such as Google and Macy's.

Pre-press all files, work through the entire preflight checklist to ensure each project flows seamlessly, building files for router CNC machines as well as communicate with Project Managers and clients for the Proofing process. Color correct files, Specify what materials are used to construct a project, and how projects are built via detailed drawings.

Organization and communication are key aspects of this position to make sure each project is properly/easily tracked and recorded. I am also fluent in the Adobe Suite, experienced in Microsoft Office, and am learning how to further my 3D rendering skills with SketchUp and Fusion 360.

Complete the physical production of client projects, anything from Print Production: trimming, weeding, and shipment, to the construction of trade show booths and print graphics on many substrates. Timeliness, communication, and organization are key in this position. This position also works with a variety of printers: flatbed, latex, Roland, HP Z, lamination, summa cutter, and a wide variety of printable material.

I work with our Graphic Designer to prep files for client proofs then, once approved, prep them for production. I assemble our projects and prep them for their final presentation/shipment. Building each item ensuring that the product works properly and is up to our standards.