It's all fun and games working with a toy company until...just kidding it's always fun and games! This contract was a blast working with the Hasbro team and tackling one of their most well-known games for a package overhaul: Guess Who. Working with inspiration from past packaging or current trends, what were any limitations that material specs needed and my own creative freedoms, I sketched up a handful of die-line concepts with rough creative artwork on the box. Looking to completely revamp this product, I also pulled together a new photoshoot using the new game boards and incorporating more diverse talent. The design below is a fully flushed design that was seen from concept to completion and is now available for purchase across the globe.
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