Joy Holstein

Drive the CLM strategy for AT&T postpaid wireless and broadband customers. Reinforce benefits from existing services and available add-ons to optimize their account. (5G/Fiber, HBO Max, AT&T ActiveArmor mobile security app, AT&T Protect Advantage mobile insurance, AT&T HomeTech Protection home device protection product, retail store support, and Citi partnership).
• Build integrated communication plans that boost customer engagement and retention across customer touch points (email, SMS, MMS, alert notifications, digital, and direct mail)
• Leverage data analytics and advanced customer segmentation strategies to deliver targeted content with personalized and localized messaging tailored to customers’ needs
• Champion a customer-centric approach by educating customers about plan changes, latest product features, and reinforcing value
• Lead product launch campaigns and focus on driving revenue through upsell, upgrade, migration, and cross-sell efforts

Developed and executed marketing strategies and plans for multiple products to drive Park attendance and revenue across all markets.
• Focused on optimizing our Annual Pass and VIP programs while keeping in mind the guest experience
• Partnered with all Marketing and Sales team to build marketing communication strategies across all major consumer touchpoints
• Conducted post mortem analysis and presented recommendations to inform future plans and opportunities

Managed B2B marketing, product launches, and go-to-market strategy to generate leads, increase market penetration, and reduce churn. Served nearly 28 million small to mid-size businesses in the U.S. while supporting ongoing global efforts.
• Created high-impact customer-facing collateral and communication materials, including sales tools and positioning documents
• Product marketing point of contact between Sales, Legal, and multiple internal stakeholders
• Offered recommendations to the strategic direction and developed marketing solutions to identify product gaps and opportunities
• Optimized our company website and sales channels through competitive analysis, market research, customer insight, segmentation, creative review, beta testing, and A/B testing (e.g., popup technology, email campaigns, chat platform management)

Focused on all core products (TV, internet, and phone) through enterprise-wide marketing acquisition efforts and strategy. Communicated to over 600,000 prospects to generate additional leads, increase market share, and maximize ROI.
• Provided online strategic and creative solutions for both general and multicultural markets
• Involved in financial operations, including marketing revenue forecasting and expense budgeting
• Applied deep understanding of marketing mix and industry to be the subject matter expert of our competitors
• Presented weekly research and data analysis to measure campaign and call volume results
• Stayed up to date of with the current trends, platforms, developments, and opportunities

Led PPV (Pay-Per-View), VOD (Video On Demand), and Seasonal Sports Packages marketing initiatives to over 5 million TV/video residential subscribers across PacWest, the Midwest, and Texas via online and offline marketing channels.
• Marketing liaison to cross-functional groups throughout the West Region to achieve departmental revenue goals
• Coordinated TV advertisements, direct response initiatives, billboards, and social media marketing campaigns along with overseeing several administrative functions such as billing, forecasting, and budgeting
• Organized high-profile events and cross-promotions with partners, including Disney, Sony Pictures Entertainment, NBCUniversal, HBO, Showtime, and Dodgers to generate sales, brand affinity, and customer loyalty
• Collaborated and held regular meetings to discuss product strategy, launches, management, and operations

• Created in-store displays for apparel brands including etnies, Altamont, and Thirty for multiple clients and various locations
• Assisted in designing, reformatting, and finalizing large file documents to optimize brand
• Reported all visual branding concepts and designs to senior graphic designer, art directors, and brand managers
• POP for retail stores and clients, including Big Bear Mountain Resort, Wahoos, Zumiez, and Ron Jon Surf Shop

• Led marketing initiatives for products, including Apple, Hewlett-Packard, Canon, Toshiba, Dell, Sony, Microsoft, and Adobe
• Communicated with marketing team and managers to execute monthly sales
• Hosted bookstore events including holiday sales, book releases, music, film and photography competitions
• Liaison with marketing team, vendors, and clients to assist in designing ads, brochures, and website material