MasterCard's 2009 Holiday promotion, featuring Peyton Manning and Alison Hannigan peddling wacky gifts, helped users find the perfect gift for a friend or loved one. Users input details about the person they are finding a gift for and the application presented a few options from a curated list of Amazon's top products. Using Amazon's API users could also search through similar products and fulfill through Amazon's store. In addition a Facebook gift group app was built but never launched. The app, which was based on a secret santa concept, allowed users to invite their friends to gifting groups, and use the Gift Finder application to find the perfect gift; providing an integrated, branded experience for MasterCard.
