Julio Ponce

Freelance Designer.

Defined as sport performance products that are consumer insight and resonant story driven, that bring relevant and measurable benefits to the consumer, that seek to disrupt and change the game. Designer’s responsibilities include the creation of consumer centric story briefs, Prolific initial through final design concepts, development of innovative technical features and materials, completion of technical specification packages.

Design and development of branded seasonal ranges for men’s categories including jackets, walk shorts, board shorts, rash guards, fleece, t-shirts and hats. Original designs and tech packs as specified by the brand director.

Art director of marketing and print design for moto and street categories including workbooks, catalogs, ads, web promos, POP and packaging. Product and graphic designer for moto and street categories including helmets, mx jerseys, mx pants, chest protectors, moto boots, gloves, socks, protective street jackets, protective denim, fleece, t-shirts and hats.

Worked under the direction of print design Art Director. Created designs and layouts for catalogs, workbooks and POP. Web Dept.; created mini sites, web promos, gateways, web banners, and online look books. In addition to Print/Web, I also did several freelance projects for the Fashion Design Dept.; which consisted of concept design and execution for Juniors Printables Department.

Owned and operated a design and screen printing company. Gained experience in business, management, sales, marketing, procedure development, networking, customer service and client maintenance.

Interned in a fast paced creative department. Enhanced photo selections for advertisements, collateral, and direct mail. Concept design and production for full range of trade show materials; brochures, banners, slide shows, flyers, etc. Pre-flight production assistant.