Julie Peng

- End-to-end myFICO site redesign encompassing competitive analysis, user research, high and low-fidelity prototypes, usability testing and visual design iterations for higher CVR and LTV
- Complete redevelopment of dynamic, reusable, responsive Marketo module-based template to enable easy webpage implementation and intuitive customization
- Total responsibility of all SEM creatives including ads, emails, animation, infographics, SVG and landing pages to generate leads
- Data-driven design(A/B testing); ADA compliant design; marketing strategic design
- Redesign of print collateral and myFICO forum
- Winner of Women@FICO logo design contest
- Helping to organize Women@FICO events including hosting duty

- Created Realpage's first floor plan mobile web app and generated over $1M revenue the first year
- Productized responsive tools such as community search, floor plan widget, photo gallery widget etc to help property management companies manage properties
- Created custom templates, standard templates and brochures for clients as needed
- Created and delivered SVG files for engineers to use
- Worked closely with PM and engineers to deliver responsive websites with cutting-edge web interactions

- Created senario-based UI/UX user flow, web site UI and icons
- Created NOVICA remarketing banners and storefront designs
- Developed landing pages, including banners, video players and promotional pages

- Created and built websites for America's e-commerce companies
- Built HTML Emails and website banners
- Implemented videos using HTML5 and third party technologies for web and mobile
- Fixed cross-browser issues when they arose

Advance personal knowledge of design, composition, computer design tools and methodologies, production, and other relevant skills, including programming and design research skills. Plan, scope, schedule, and manage multiple research and design projects in both team and individual formats. Perform project analysis to evaluate impact and improve design. Mentor junior colleagues.

Key Achievements:
- Greatly expanded skill, creativity, and knowledge of design concepts, technical skills, and other critical aspects of field.
- Successfully managed advanced studies in second language as well as communications among peers and supervisors.
- Successfully concentrated on learning and building interactive and dynamic content and interfaces for Web.
- Attained polished communication and presentation skills.

Provided wide-ranging support for Rochester Institute of Technology FAST department, including design and management of web sites and web banners. Processed and manipulated digital images for Web optimization.

Key Achievements:
- Successfully balanced good design with marketing requirements to maximize different departments’ satisfaction.
- Provided creative ideas to enhance production and design capabilities.
- Successfully built and created new looking for RIT FAST website.