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} Design Instructor
Academy of Art University
San Francisco, CA
» Developed syllabus and course objectives for Print 1 design course, which included projects focused on publication design (books, magazine and catalogs, as well as event design systems) » Led and guided students to do their best work, while inspiring and teaching them the foundations of the print aesthetic to have finished products for their portfolios. » Provided guidance and consultation on student portfolios for entrance into the job market.
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} Senior Design Contractor, UI/UX Design Specialist, Art Director
UI/UX design and strategy
} Senior Design Contractor, UI/UX Design Specialist, Art Director » Designed managed and implemented results-driven solutions for a focused group of local national and global clientele in an array of business sectors consumer packaged goods biotech beauty pharma education high tech hospitality wellness and luxury brands. These comprehensive programs included print design consumer packaging web/digital/social design corporate ID systems, naming, illustration, branded environments, retail and brand strategy, and studio management » Performed roles of designer, creative director, project manager, illustrator, photographer, brand strategist, art director of photography and illustration, print production supervisor and studio manager, overseeing a team of 8+ members » Created branded template systems and strategies for select clients » Created highly complex corporate brand systems, from soup to nuts
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} Design Director, Branding Designer
AAA Northern California, Nevada & Utah
San Francisco, CA
Creative Services Group » Managed a team of 5+ designers, production staff and contractors to support enterprise goals while creating print collateral, UI/UX design, event, packaging and retail for the AAA brand. Result: a well-managed team, going for the big idea and delivering superior client solutions. » Managed projects for all marketing teams by creating client agreements and fostering long-term relationships with all business partners. » Managed brand alignment for collateral, broadcast, radio and outdoor for multiple design and advertising agencies, conducting biannual brand forums. » Developed a brand systems approach in the design of all collateral and brand strategy, to ensure integration of the AAA brand in all business channels. » Conducted internal and external AAA brand audit with the engagement of the team. » Created and managed a digital asset management system to support AAA enterprise goals, saving the company $200,000 annually negotiated business contract to assure best pricing. » Developed and directed creative and strategy for AAA brand Image Library, while serving as the secondary photographer annual savings to AAA-$250,000. » Provided project management for brand environment and architecture project, including design and strategy for new AAA corporate headquarters, in cooperation with a large cross-functional, cross-practice team.
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Circle K Studio
Vallejo, CA
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} Senior Design Contractor, UI/UX Design Specialist, Art Director
Ronsen Consulting
San Francisco, CA
» Created corporate identity, UI/UX design solutions, print collateral and branding solutions for a wide range of local, national and global clients across many platforms » Managed relationships with multiple vendors » Provided implementation for all identity and print solutions created all pre-production files for all digital/web solutions » Provided copywriting and editing for online and print content » Provided Social Media Programs for select clients » Created branded template systems for select clients and internal branded products » Created branding guidelines for select clients Julie Keenan linkedin.com/in/juliekeenan juliekeenan.com
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} Branding Designer
Landor Associates
San Francisco, CA
Art Director, Illustrator, CPG Design Specialist » Directed and presented creative for print and packaging projects to national clients in various business categories, including dairy, paper goods, retail, customer service and technology. » Created designs for print, corporate identity, brand identity and brand environment projects for major brands such as 7-UP, Coors, Chandon, Rand McNally and Target. » Managed and inspired junior designers to explore big ideas and deliver superior results. » Art directed photography and illustration for various print and packaging projects. » Supervised print production for various national print and packaging products.