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Brand Strategy and Social Media Marketing Consultant
Burlington, VT
Sep 2012 - Present (12 years 2 months)
Helping companies develop clear strategies for branding, social media marketing, event planning, product launches and initiatives.
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Account Manager
Burlington, VT
Oct 2012 - Dec 2013 (1 year 2 months)
• Management of the Trend/Color/Materials design team and production specialists to produce seasonal coloration and materialization of footwear products for the Merrell, Chaco and Patagonia brands
• General client management including working budgets, scope of work documents, contractual agreements, estimates, purchase orders, and deliverables
• Management and tracking of projects internally and externally from inception through completion, while coordinating meetings, travel arrangements, and process timelines
• Creation and application of team processes to maintain calendar deliverable for the year
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Project Director - Design & Build
The Guild
Jun 2011 - Aug 2012 (1 year 2 months)
• Overseeing a team of Project Managers while implementing organizational structure, mentoring, budgeting and assisting in the growth of client relationships with creative brand experiences
• Management of projects and events that contributed to a 20% overall company revenue growth in a year. Developing budgets of upward to 900K through to project completion.
• Produced, budgeted, and installed creative branding environments for Companies including retail environments for Nike, Dior, Juicy Couture, LVMH brands, Starwood Hotels, Hardrock, Dell, and Aol, as well as collaborations with agencies such as RGA advertising, Vice Magazine, NCompass Marketing, Ivey Performance Marketing, Strategic Group, The Participating Agency, and Sub Rosa
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Merchandise Coordinator / US Marketing team
L'Occitane en Provence
Aug 2011 - Jun 2012 (10 months)
• Developing and managing International marketing strategies, campaign objectives, launch notes and merchandising standards for 170 stores within the US retail market
• Managing production timelines in collaboration with construction and vendors for new store openings, renovations and events
• Coordination of all visual and marketing communications, props sourcing, window displays and floor sets based on product launches, with 40% travel to Store locations Nationally
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Manager / Visual Merchandiser
Puma
Oct 2008 - Jul 2010 (1 year 9 months)
• Management of the sales floor and team to drive daily, weekly and monthly sales goals
• Managing and executing all visual directives, including floor sets, window displays, and layouts based on visual merchandising standards and financial objectives
• Coordination of merchandise including incoming new product, back stock, transfers and replenishment
• Preparing merchandise display reports for weekly meetings based on selling reports, and market trends
• General operational and administrative responsibilities as well as hiring and training new team members
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Farm Rep
Cornerstone Promotion
Aug 2009 - Mar 2010 (7 months)
• Marketing and promotions of events, album releases and local performances through external channels
• Event set up, coordination, and on site management with artists from the Fader and Green Label Sound
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Project Manager - Interior Design
Peter Millard Design
Dec 2006 - Jan 2009 (2 years 1 month)
• Managed project phases, tasks delegated, and vendor to client coordination
• Provided clients such as L’Oreal, Redken, Ralph Lauren and Cutler with innovative and creative retail and display design solutions resulting in increased product sales and brand to consumer communication
• Coordinated vendor and contractor quotes, production time-lines and final installation
• Managed and developed working drawing sets for salon/spa floor plans and Redken retail fixtures; Selected, specified and purchased materials and furniture that coordinated with the project time-line and budget
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Project Designer - Hospitality Design & Architecture
Mancini Duffy
Nov 2005 - Oct 2006 (11 months)
• Designed pragmatic solutions for Fortune 500 Companies including: Deutsche Bank offices, Chase Branch bank locations; Louis Berger Group programming and space planning development, and CIT Branch offices
• Scheduled time-lines for construction and furniture move in dates; Oversaw on-site installations and site surveys
• Produced construction documents, pragmatic design layouts, Power Point Presentations and renderings
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Assistant Designer
Commune Design Inc.
Aug 2004 - Nov 2005 (1 year 3 months)
• Managed client relationships including presentations, budgets, and purchase orders
• Delivered strategic design branding solutions for clients including: Estee Lauder and Stila Cosmetics product retail branding and Global store merchandising design; Palisades Group Coop development; Residential home renovations and design; these delivered solutions resulted in a 50% client increase
• Facilitated on-site installations according to time-lines and vendor coordination
• Created architectural layouts, details, perspectives and renderings using Auto Cad, Photoshop and Sketch Up