Joyce Cadena Hannon

• Client based project management for monthly direct mail and email credit card acquisition campaigns for a top bank, which results in over one million pieces of mail per campaign on average.
• Develop and maintain marketing materials specific to bank branded credit cards for business credit card acquisition. This includes brand content, letters, brochures, envelopes, self-mailers and email templates.
• Work closely with creative agencies to develop new designs for direct mail and email offers. * Work with Product and Strategy teams to implement best design and usability practices for email offers/templates.
• Coordinate with vendors for outsourced printing and delivery.
• Manage multiple projects on various timelines.
• Manage and work closely with an internal team of 4 with one direct report.
• Develop training materials for future additions to a growing team.

• Create logos, brochures, direct mail, cd covers event invitations ect.
• Portrait and product studio photography | Event photography | Digital & Film Photography
• Black & white hand printing for portrait photography projects

• Collaborate with sales to create customized creative presentations for potential clients
• Work with marketing and production to develop direct mail packages
• Develop corporate marketing and communication materials, and mock-up packaging
• Revise, correct, and prepare files from outside design agencies for print
• Manage workflow and workload for a small creative team
• Participate in team efforts to produce training materials for employee cross training
• Attend weekly meetings with marketing, production, and creative staff to increase workflow efficiency
• Coordinate staff participation and plan events for The Kessler Group Activities Committee

• Created & produced identity packages, brochures, catalogs & direct mail pieces
• Pre-flight files for traditional and digital printing.
• Organize, maintain, and archive production files