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Creative Head
Dubai, United Arab Emirates
2013 - 2014 (1 year)
Took a sabbatical from advertising into the amazing world of Apps. Partnered in creating Synopsis, an IoS App and My Sources, an app that integrates all cloud connections. Mastered UI, UX and Application Testing with GetMyMessage, a cross platform mobile messaging app designed around the needs of hotels.
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Creative Director
Pirana | M&C Saatchi Affiliate
Dubai, United Arab Emirates
2009 - 2012 (3 years)
Formulating innovative concepts that support a clients' brand, marketing, product and web development goals. Keeping teams of designers, copywriters and web developers inspired and ensure that their creative output adheres to brand standards and delivers business results. Collaborate with clients and business leaders to translate business goals into unique brand and product experiences. Manage timelines, and projects while working across film productions. Analysing new trends in advertising.
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Creative Director
MaxVision
Dubai, United Arab Emirates
2006 - 2009 (3 years)
Leading the company in creative efforts and also, business development
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Copy Lead
Caspian International
Dubai, United Arab Emirates
2002 - 2006 (4 years)
Leading the creative department in devising creatives for brands like FedEx, MeBank, Unilever, Mazda, Sony, Acer, Compaq
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Sr. English Copywriter
Impact BBDO
Dubai, United Arab Emirates
1999 - 2001 (2 years)
Worked with my Art Partner Matthew Kearns and along with Creative Director Ali Azarmi to come up with some fabulous work for Emirates Airline, Pepsi, Masterfoods etc
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Creative Head
Lowe Lintas
Mumbai, India
1995 - 1999 (4 years)
Worked on various campaigns Bajaj Auto Group, as they launched scooters, scooterettes, and motor bikes, with my Art Partner Vivek Shinde. Lead many photo shoots across the country. Was part of a special projects team that spearheaded account pitches across the country. Mentored a junior team.
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Sr. Copywriter
DRAFT+FCB ULKA
Mumbai, India
1991 - 1995 (4 years)
Stated off as Junior copywriter, working on everything from leaflets to press ads, learning the basics of copywriting and advertising. Conceived, co-wrote and composed one of the longest running commercials in the history of Indian Advertising.