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Creative Director
Cali and York
Costa Mesa, CA
Conceptualized and designed all creative marketing of: national catalogs, ecommerce channels and social media, ensuring creative projects were delivered using industry best practices * 949.933.3823 Successfully produced and supervised photo shoots, sourced vendors, negotiated contracts and maintained budgets Established production schedule, monitored workflow of contract personnel and made timeline adjustments as needed Led and managed online marketing campaigns and promotional ads contributing to web growth of 10% over LY Optimized business performance of digital marketing channel including homepage and site content maintenance
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Print Production Manager & Art Director
Draper's & Damon's Ladies Fashions
Irvine, CA
Directed and managed workflow of creative department consisting of graphic designers, copywriters and production personnel. Also managed outside vendors and freelancers Established and maintained $1M+ department budget Functioned as creative liaison between internal departments, cross channel marketing and design team Worked closely with Executive team to ensure branding and business needs were met and performing to plan Created annual project schedules for all channels effectively orchestrating cross project priorities and supplying appropriate solutions Creative Director lead for SEO-driven websites, landing pages, promotional emails, paid search and banner ads Managed pre-press and image retouching team. Responsible for color/print quality and on-site press supervision Delivered strong business results, including: Private label credit card launch with tender share of 15% - exceeding industry standards. Managed photo shoot budget with an average savings of 11% YOY every year Art Directed catalogs that performed 5-7% above plan to prior year
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Senior Art Director
Monterey Bay Clothing Company
Carlsbad, CA
Photo Art Director for all catalog photo shoots Sole designer accountable for conceptualizing and production of national catalogs Provided creative direction to outside vendors and resources for photography, printing and creative marketing Partnered with Executive team on brand vision and marketing strategies Attended press checks to ensure quality and color standards were met
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Art Director
Draper's & Damon's Ladies Fashions
Irvine, CA
Lead development and tracking of all creative materials to support brand and corporate marketing objectives Collaborated with stakeholders on brand creative for new business ventures Art directed and designed national catalogs, website, direct mail, and retail advertising collateral Developed and maintained annual print production schedule Edit and proofread copy for all projects