We were given news that we would be going live in several new countries and before we made those big pushes overseas, I wanted to give the brand a refresh in order to attract as many new players as possible. I commissioned our freelance illustrator to create new sport specific poses (which I gave the compositions for) and set about creating a new style to cover all visual touchpoints.
The decision was taken to move away from our current WordPress/Divi landing pages and use UnBounce so we could better track our conversion rates. This meant building those from scratch again but this time in 5 different languages.
The English Canadian version can be seen on the below URL:
https://get.casino360welcome.com/ca/
