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Graphic Designer (product packaging graphics branding)
RAZER INC. (SINGAPORE HQ)
Jan 2017 - Present (7 years 10 months)
RESPONSIBLE FOR PRODUCT PACKAGING, GRAPHICS AND BRANDING FOR MULTIPLE PRODUCT LINES * Created product packaging of the company's bestselling headset line - Razer Kraken family. * Conceptualized and developed custom product designs and product packaging with licensed brands including Tencent, Microsoft, Sony, Blizzard Entertainment and Thermos, increased brand awareness. * Created custom packaging design for the most subscribed YouTube content creator with over 103 million subscribers. Reveal video has almost 3 million views with 216,000 + likes. * Created limited edition press kits for tech press, celebrities and YouTube content creators. * Design and develop branding for one of the company's mental performance beverage emerging sub brand. * In charge of product packaging for the Razer Broadcaster line (professional grade microphones, steaming microphones, webcam). Projects increased collective interests from streamer communities globally. * Reskin of products which garnered millions positive impressions on customers globally. PROJECT OWNERSHIP AND MANAGEMENT * Conceptualizing and brainstorming with team lead, creative director and marketing team. * Create solutions and development of product packaging for retail and web sales in collaboration with team lead and packaging engineer. * Established positive relationships between colleagues which improved communication between stakeholders. Increased productivity in packaging project timelines. * Resolve packaging related and engineering change requests. * Stakeholder and vendor management to meet company standards. * Work out solutions with project management and vendor on packaging and warehouse issues. * Color proofing * Adept at digital imaging of product 3D renders, quick digital and sketch mockups and ad hoc design requests.