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Graphic/Packaging Designer
Jose Omar Valenzuela
Brooklyn, NY
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About
With over 15 years of design experience, I have a diverse background that spans agency, freelance, and in-house work, with a strong emphasis on packaging design. Fluent in core design principles, I confidently push the boundaries when necessary, resulting in compelling visuals that deliver tangible results. From concept to production, I excel in taking projects to completion. A dedicated team player, I am committed to collaborating and ensuring consistent, impactful outcomes. My innate curiosity fuels my passion for exploring techniques that allow me to work with my hands while also embracing new technologies. Let's work together to create visual solutions that captivate and inspire.
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Education
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Continuing Education Risograph Printmaking WorkshopSecret Riso Club2018 - 2018
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Continuing Education MayaParsons The New School for Design2018 - 2018
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Continuing Education SilkscreeningLower East Side Printshop2007 - 2007
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Continuing Education Collage and Book Arts StudiesCooper Union2002 - 2002
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BFA Graphic DesignFlorida Atlantic University1994 - 1998
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Experience
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In-house DesignerXit GroupBrooklyn, NYMar 2014 - May 2019 (5 years 2 months)Created packaging solutions for this mobile device and photography accessories brand. Developed dielines, artwork and press-ready mechanicals which were uploaded via ftp to China office for production. Maintained daily contact with China office regarding any file and approval topics. Submitted packaging verbiage for french translation. Contacted licensor to make sure our products and packages were approved according to their guidelines. Constructed physical mock-ups for client review. Concepts presented help generate a $3 million order from a prominent retailer.
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In-house DesignerAduro ProductsBrooklyn, NYJan 2012 - Mar 2014 (2 years 2 months)Developed packaging solutions for this mobile accessories brand. Packaging consisted anywhere from a simple insert for a blister to a more complex 4 color, spot color, spot varnish and diecut solution. Created dielines and press-ready mechanicals which were sent to factory overseas. Designed marketing materials such as sale sheets and managed daily e-mail campaigns via Constant Contact. Directed suppliers on logo placement of product.
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Freelance DesignerHollabackBrooklyn, NYJan 2014 - Jan 2014Designed a poster announcing speaker that discussed how to end street harassment against women. Posters were distributed in college campuses. Also, designed poster and collateral campaign which educated urban high-school students about street harassment. Program was distributed in over 200 NYC schools.
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Freelance DesignerThe Dead Betties ©2013 Thorobred RecordsBrooklyn, NYSep 2013 - Sep 2013Designed promotional cd packaging for the latest album by this seminal NYC punk rock band.
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Freelance DesignerWhite Ribbon Highway ©2009 Thorobred RecordsBrooklyn, NYAug 2009 - Sep 2009 (1 month)Designed and produced the cover art for this Brooklyn based musician. Collaborated with musician to design an effective visual that capture the substance of his debut solo album. This visual determined the designed of the cd package and a subsequent ad. The ad was feature in top New York music scene publication-The Deli Magazine.
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Agency DesignerAgent 16New York, NYApr 2003 - Dec 2005 (2 years 8 months)Conceptualized print campaign, direct mail promotions and logos for agency client: RJ Reynolds. Worked with sketch artist to visualize concept and outsourced sketch to get colored. Held a casting of models for related photoshoot. Art directed the shoot, the illustrator and retoucher on the look of the piece. Finally, worked with the production studio to release the mechanical of the piece.
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Freelance DesignerBronx Lesbian & Gay Health Resource Consortium INCBronx, NYMar 2003 - Mar 2003Conceptualized lead visual for a non-profit health expo which targeted LGBT youth. Art directed photo shoot for the visual and retouched the imagery. Produced mechanical of visual. Then, visual was translated into palm cards, posters and printed on various LGBT publications. In addition, conceptualized a logo, which represented a smoking cessation program that targeted urban lesbians in the Bronx. Later, the logo was part of a regional print campaign that run on busses and bus shelters.
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Freelance DesignerCoddington, Chadwick & Meyerson, INC.New York, NYNov 2001 - Nov 2001Conceptualized Scholastics catalog targeted towards Hispanic students by implementing design elements that are familiar to the Latino market.
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Agency DesignerUpshot MarketingNew York, NYOct 1999 - Jul 2001 (1 year 9 months)Conceptualized and produced promotional materials (logos, packaging, and print visuals for off-premise and on-premise events) for agency clients including: Joseph E. Seagram & Sons, and The Mirage Resorts. Assigned to a brand with strict creative guidelines and adhered to them while bringing freshness to the work.
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Freelance DesignerLearningBridgeNew York, NYJul 2000 - Jul 2000Developed and produced corporate identity for this web-based knowledge acquisition firm.
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Graphic DesignerEvaco Financial PrintersMiami, FLJan 1999 - Jun 1999 (5 months)Conceptualized & produced annual reports for Fortune 500 Companies.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@joseomarvalezuela, member since 2003
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Following 3
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Followers 5
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