Jose Martinez
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About
Strategic Creativity is the tool. I understand my role as an innovator that can generate a global view and integrate different disciplines in an organic way, to develop and launch a new concept, improve interactions or strength the communication flow, for example.
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Education
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Master in Design and Communication StrategiesELISAVA | Barcelona School of Design and Engineering2005 - 2006Barcelona, Spain
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BA Industrial DesignUdeM - Universidad de Monterrey1995 - 1999Final Grade: 93 | Suma Cum Laude nominee | Monterrey, Mexico
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Experience
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Creative Production ManagerSan Francisco, CAFeb 2023 - Present (1 year 10 months)Integrating the creative processes across-company worldwide.
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Communication and Marketing Strategist | Creative | DesignerIndependent ConsultantMexicoJan 2016 - Present (8 years 11 months)Diverse clients and creative challenges:
Vanguardia Mx: Training in design and New Products lauching. Media Kit configuration and design. Communication campaigns. Business strategy consulting.
La Mejorada Open Studio (Mérida, YUC): Interior design and commercial exhibition.
Legacy Mx: Graphic brand design. Corporate identity. Website.
Real Estate College of Mexico: Corporate identity.
Brazil Woods: catalogs and communication material design .
Municipality of Saltillo: Program and campaign design “Buy it to Saltillo”.
Verbo Festival (CDMX): Communication strategy. Campaign design.
ENVIROFIT Mexico (CDMX): New brands Design. Communication material.
Quinta Dorada Hotel & Suites: Graphic brand redesign.
Copal Coffee: Naming. Graphic brand design. Restaurant interior design.
Viento Solar AC: Communication strategy. -
Promotion and Communication Vice-directorSaltillo, MexicoJan 2014 - Jan 2016 (2 years)Communication strategy management.
Media coordination, editorial design, social media, city promotion investments to attract investments, local business and economy improving. -
Marketing and Corporate Identity ManagerMexicoDec 2010 - Dec 2013 (3 years)Marketing, Branding and Advertising Strategies for the group corporate brands:
Vanguardia www.vanguardia.com.mx
El Guardián
Saltillo 360° www.saltillo360.com
GECO - Grupo Editorial de Coahuila
Quinta Dorada www.quintadorada.com.mx
Pour la France! www.pourlafrance.com.mx
Villa Taranco - Eventos
La Dorotea - Restaurante Bar
CASCO - Bienes Raíces -
Project Director and Co-OwnerBOXDOMO - Strategic communicationMexicoNov 2006 - Dec 2010 (4 years 1 month)Advertising and branding projects
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New Product Design CoordinatorMonterrey, MexicoJan 2002 - May 2005 (3 years 4 months)Design and New Product Strategy.
NPD Projects Coordination.
New Designs for Libbey Inc. (Toledo, Ohio)
Packaging Strategy.
*Achievements: To design consummer products for a leader company, now comercialized at large scale and worldwide. -
Design Department CoordinatorMonterrey, MexicoJan 2001 - Dec 2001 (11 months)Project Coordination.
Design proposals and prototype development.
Best Of Industry Permanent Award: POPAI. Project: AeroBAT (Creatividad Visual / C. La Moderna). Chicago, IL, 2002
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Awards
*WORLD'S TOP MARKETING CAMPAIGNS - INMA. Advertising Campaign: Leer Mata (VANGUARDIA) 3rd place. New York, 2015. //
*WORLD'S TOP MARKETING CAMPAIGNS - INMA. Advertising Campaign: El futuro lo escribes tú (VANGUARDIA) 2nd place. Los Angeles, CA, 2012. //
*BEST OF INDUSTRY AWARD, POPAI-Chicago, IL, 2002. AeroBAT (Client: British American Tobacco) Project made for Creatividad Visual Plus, Mx. //
*BEST CONCEPT PRESENTATION, Special Mention. Contest “Looking for the REGIO-BUS”, organized by: Gpo. Empresarial Martínez-Chavarría. Monterrey, Mx, 1999. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@josedespues, member since 2004
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Following 14
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Followers 5
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