INMA Awards, New York City 2015: Third Place - Vanguardia, Saltillo, Mexico.
Best Idea to Encourage Print Readership or Engagement
“LEER MATA” is a VANGUARDIA campaign that wants to encourage the reading according to the advertising slogan “Lee lo que quieras, lee más”. It arises from the search of a better society through knowledge, learning, culture and the information approach of any personal interest.
There has been much talk in Mexico about the reading benefits, even though, Mexico still has a low reading rate compared to other countries.
We want a more educated community with better opinions formed and with the tools to make better informed decisions.
Without a doubt reading strengthens us, make us better people and better members of communities where we wake up, study, work, socialize, vote, take a walk and live. Yes, read kills boredom, ignorance and mental barriers.
