Integrated Copywriter/ Healthcare

Jon Medwick

New York, NY

Available Now

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About

DIGITAL, TV, SOCIAL MEDIA COMMUNICATIONS Integrated Copywriter experienced in a broad range of digital, broadcast and social media targeting both consumers and industry professionals.

• Ability to translate complex concepts into easy-to-understand language while pushing forward a feeling of playfulness, humanity, and excitement.

• Extensive experience creating impactful interactive (and SEO-friendly) campaigns for major marketers in industries including: packaged goods, pharmaceuticals, retail, beverage, restaurant, financial, energy, education, technology, issue/advocacy

• Helped drive copy, content strategy and execution to maximize engagement levels on social platforms, including Facebook, Twitter, Instagram and LinkedIn.

• Recent clients include: Gillette, GSK, Pfizer, American Express, Red Lobster, Parker Bros., Hotwire.com, Jackson Hewitt, Bill & Melinda Gates Foundation (DC), AstraZeneca, Wyeth, Domino's Pizza, The Auto Alliance (DC), JAZZ Pharmaceuticals, Bayer AG.

• Experience with all interactive platforms

– iPhone and iPad apps

– Branded and unbranded Websites

– Social media

– Banner ads

• Management skills

– Led creative teams on new business presentations, new business

– Supervised casting, editing, photo and commercial shoots

• Effective client relations and presentation skills

Specialties: Copywriting (consumer, healthcare, issue/advocacy) Also:

Proficient with Adobe CS: InDesign, Photoshop, Illustrator

Storyboarding skills for tv.
Education
- Additional coursework
  
  Fashion Institute of Technology
  
  2009 - 2011
- Additional Coursework Advertising / Communications
  
  School of Visual Arts
  
  2000 - 2002
- B.S. Advertising, Public policy and communications
  
  Syracuse University
  
  1987 - 1990
Experience
- Group Copy Supervisor
  
  Inizio Evoke
  
  New York, NY
  
  Oct 2023 - Jan 2024 (3 months)
  
  Freelance group creative supervisor on innovative CAR T-cell therapy for multiple myeloma
- Group Copy Supervisor
  
  IPG Health
  
  New York, NY
  
  Mar 2023 - Oct 2023 (7 months)
  
  Freelance group copy supervisor created marketing campaigns for Yescarta (CAR T-cell therapy for variety of lymphomas), Sarclisa (multiple myeloma), Mounjaro (weight loss, type 2 diabetes)
- Group Copy Supervisor
  
  Havas Life
  
  Apr 2022 - Feb 2023 (10 months)
  
  Freelance group copy supervisor responsible for unbranded co-marketing campaign with Pfizer and Marvel Comics to promote Pfizer's Covid-19 vaccine, Comirnaty.
- Freelance I Contract I Consultant
  
  Digital Copywriting / Social Media
  
  Apr 2018 - Apr 2022 (4 years)
  
  RECENT PROJECTS
  
  RAZORFISH HEALTH
  Copywriter on Bristol-Myers Daklinza account
  
  FLIGHTPATH DIGITAL
  Copywriter/content manager on redesigned Minwax website
  
  KETCHUM DIGITAL
  Copywriter responsible for all social media for Gillette including Facebook updates and sponsored Twitter posts
- Senior Medical Writer
  
  WebMD
  
  New York, NY
  
  Apr 2016 - Mar 2018 (1 year 11 months)
  
  Full-time senior copywriter responsible for email, digital, video campaigns for brands in variety of treatment categories in company's Medscape division
- Senior Copywriter
  
  IOMEDIA
  
  Jul 2012 - Sep 2012 (2 months)
  
  Freelance copywriter responsible for creating consumer and professional interactive campaigns including iPad apps, branded and unbranded websites, corporate webinars. Clients included Roche, Baxter International
- Interactive Copywriter and Content Strategist
  
  WWP Strategies
  
  Oct 2011 - May 2012 (7 months)
  
  Responsible for interactive campaign including website: KeepOurPowerAffordable, an electric utility industry group
- Interactive Copywriter
  
  Glover Park Group
  
  Mar 2011 - Sep 2011 (6 months)
  
  Responsible for creating and updating interactive campaigns for a variety of industry and political organizations including American Natural Gas Association
- Freelance copywriter
  
  Porter Novelli
  
  Mar 2011 - Jun 2011 (3 months)
  
  Strategic copywriter on advertising projects for Washington, DC-based issue/advocacy communications firm
- Freelance copywriter
  
  Concentric Advertising
  
  2010 - Apr 2011 (5 months)
- Freelance copywriter
  
  OgilvyInteractive
  
  Sep 2009 - Oct 2009 (1 month)
  
  Freelance copywriter at OgilvyInteractive unit of Ogilvy Healthworld NY. Responsible for developing iPhone apps, websites for a variety of accounts.
- Freelance senior copywriter
  
  Widmeyer Communications
  
  Aug 2009 - Sep 2009 (1 month)
  
  New business pitches. Bill & Malinda Gates Foundation (new education initiative).
- Senior art director/ copywriter freelance
  
  LLNS
  
  Feb 2007 - Apr 2007 (2 months)
  
  Developed creative marketing campaigns to promote variety of accounts from concept to execution. Clients included Grazax and various Pfizer accounts.
- Freelance senior copywriter
  
  Goddard Claussen
  
  Feb 2007 - Mar 2007 (1 month)
  
  Created campaigns for Edison Electric, Automobile Alliance
- Freelance art director/copywriter
  
  DeVito/Verdi Advertising
  
  Mar 2001 - May 2006 (5 years 2 months)
  
  Created ad campaigns for variety of accounts including print and tv.
- Senior art director/ copywriter (full time)
  
  Grey Healthcare
  
  2005 - 2006 (1 year)
  
  Responsible for all aspects of integrated marketing for GSK and AstraZeneca products, including Advair.
  
  Developed integrated campaigns including tv, print, online, sales materials on a variety of accounts and new business pitches.
- Sr. Art Director (full time)
  
  Bozell New York
  
  2000 - 2002 (2 years)
Awards

New York Festivals, ADDY, Gannett Outdoor
Affiliations

The One Club, New York Festivals
Industries
- Advertising
- Healthcare
Skills
Elsewhere on the Web
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On Coroflot

@jonmedwick, member since 2012
- Following 11
- Followers 4

Jon Medwick

Assistant/Associate Professor of Interaction Design

Assistant/Associate Professor - School of Industrial Design