Interactive campaigns using unbranded and branded websites, banner ads and iPhone applications.
Pradaxa (dabigatran etexilate mesylate) is a blood-thinning treatment for treatment of atrial fibrillation--a condition that can lead to stroke . Unbranded Website aimed at both patients and caregivers to involve both in generating a branded photo book focused on living with atrial fibrillation (AF or A-fib). (Agency: OgilvyInteractive)