I stick to the following 3S principles of my own. <1.Supreme> I always try to produce the best possible output. "Better" simply means a failure to me. <2.Simple> I find the most simple and clear solution following a complicated procedure. <3.Stable> I don't want to use the term "innovation" to make someone undertake a risky venture. That's because stability and durability are two critical factors in making a design perfect.
Motorola - 'Certificate Excellence' 2006