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Senior Industrial Designer
La Vergne, TN
Mar 2020 - Mar 2024 (4 years)
• Lead Industrial Designer for Husqvarna VIKING top tier sewing machine called Designer Epic 3, priced at $22k US. This 2-year project required daily interactions with our mechanical teams in Sweden and parts manufacturer in Shanghai. Over 10 million dollars in sales within the 1st week of launch.
• Created and developed an international CMF catalog for all three sewing brands within SVP’s portfolio (Singer, PFAFF, Husqvarna VIKING), creating multiple CMF trends within the sewing industry.
• Lead Industrial Designer for Singer crafting brand called Momento. Full ID development of steam presses for the crafting industry. Including the creation of the Visual Brand Language, CMF guidelines and Momento brand logo.
• Lead Designer of the concept model showcasing the ID team’s capabilities at the Husqvarna Viking, Designer EPIC 3 launch convention, featuring blue sky technology, CMF and surface design.
• Study future color trends and manufacturing techniques to introduce new CMF concepts
• Generate high quality and suitable materials for presentation
• Facilitate a color sample directory from our factory, to establish a working databased to expedite the CMF process for future programs
• Manage product design development, from sketch concepts to production, working cross-functionally with engineering teams in Sweden/China
• Deliver approved concept appearance models utilizing outside sourcing and internal rapid prototyping for volume and surface study
• Present monthly updates to SVP executives for approval in future concepts, trends and ongoing program development
• Host weekly design meetings with our international teams to refine new and current products
• Create and organize color palettes to establish a distinct VBL for all internal brands
• Create presentations and direct the process for CMF development, including physical products, silk screen, pad print and digital print
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Design Director / Senior Industrial Designer
Costa Mesa, CA
Sep 2015 - Dec 2019 (4 years 3 months)
• Designed a brand of smoke sensation devices under the brand name Sinuous Designs by Wismec, the first device the Predator 228 launched in
2016 with over 160,000 units sold during the pre-order month. Propelling the Wismec Brand into a 30% market share of the e-cig industry.
• After 3 years of playing the roll as the Senior Industrial Designer in R&D at JWEI, received a promotion to Design Director, directing marketing and
R&D in the USA.
• Designed and directed marketing campaigns, social media post and all packaging for new product launches in the US, China and EU
• Directed all day to day assignments for junior designers and mechanical teams in the US.
• Visited distribution partners across USA with the executive team to promote new product campaigns.
• Coached all new Industrial designers in our Switzerland and Beijing offices.
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Industrial Designer
Cerritos, CA
Jan 2014 - Aug 2015 (1 year 7 months)
• Crafted and managed new product line for Vaperev known as SQN.
• Designed a first of its kind, PCBA smoking sensation device for SQN, directing design goals with mechanical and electrical engineers daily and
sourcing parts vendors in US and China to get our first product to market within 1 year.
• Developed the principal Vaperev trade show booth for Vape Expo.
• Designed point of purchase displays for juice brands within the distribution arm of the company.