Jonathan Biggs

Developed creative assets for global toy brands including Angry Birds, Star Wars, Beyblade, Marvel, Spider-man, Tonka and Mr. Potato Head
Developed and presented visual concepts based on marketing objectives to define brand positioning
Worked closely with cross-functional partners in marketing, product design, engineering, editorial, licensing and web development to set brand vision and maintain brand standards across multiple platforms
Provided art direction for product illustration, product photography and lifestyle photography
Worked closely with global localization team partners to ensure brand consistency for international packaging
Provided graphic assets and art direction to event support team for trade show signage, POP displays and in-house event displays
Worked closely with senior directors to maximize creative output within given budget constraints
Managed multiple projects at once with outside vendors and overseas partners
Managed workflow and provided artwork direction for packaging creative teams
Produced first significant redesign of Tonka logotype since 1962
Won Hasbro Innovation award for “best brand launch” for Tonka Chuck & Friends brand identity and packaging

Developed creative assets for packaging and POP displays for jewelry product lines including lifestyle brand Panama Jack
Designed corporate collateral including annual reports, product sell sheets, support graphics for client presentations, and company newsletters
Provided front-end design, graphic assets, navigational architecture and HTML/CSS coding for informational and e-commerce websites
Designed yearly packaging line look updates for Panama Jack jewelry product lines
Designed brand identity, packaging line look and creative assets for in-house brand “Stand Out”
Designed unique graphics, packaging and POP displays for multiple non-branded jewelry and accessory programs

Designed custom advertisements per customer specifications
Designed press kits and marketing materials
Retouched and adjusted image quality of all photos
Assisted with pagination, page layout and corrections
Preflight and packaging of finished product for printing
Consulted with printer to ensure quality at press
Provided tech support for Macintosh network
Implemented updated system for organization and back up of digital archives
Managed integration of new equipment and software