John Fraser

- I specialise in concept development with a lean towards innovative mechanical systems, focusing on engineering ingenuity, social stigmas, aesthetic form, slick and discreet usability, and manufacturing simplicity.



- My philosophy is to combine these key factors from the very outset, never allowing an engineering form to be ugly or a pretty form to be un-engineer-able.



- I also specialise in design visualisation; for both architectural and product design.