Johnny Hirth

• I am responsible for producing digital and print collateral for Bowlero, The PBA, Lucky Strike Entertainment, and AMF brands. This involves meticulous attention to detail to ensure compliance with the unique guidelines and intended representation of each brand.

• My role includes crafting digital designs for social media channels in both static and video formats. I leverage current design trends to captivate viewers and employ creative media styling.

• Additionally, I am involved in the design of logos and apparel for The PBA League teams. This includes the use of custom typography, font awareness, and a keen understanding of color theory tailored to each team's theme.

• Initially hired to expand the media output of the creative team with my direct knowledge and experience of music industry design aesthetics. Promoted to lead the creative direction for all three e-commerce brands and managed the creative team.

• Job duties ranged from product and fashion photography, video production, website graphics, website design, marketing emails, package design, templating, textile design, branding, brand style guides, and strategic creative collaboration.

• Spearheaded photo shoots for product marketing campaigns, which included the organization of model sourcing, location booking, set design, and shot lists.

• Developed all marketing asset designs for the Space Whip Remix launch, which included branding, package design, website page design, photography, video, and user guide design. This is now a marquee product selling $1M+ per year since 2019.

• Designed the branding and style guidelines for two new brands, Purple Canyon & UpLily. My custom product packaging was selected to test within the Home Goods brand and is now a product in stores nationwide.

• Led the creation of website graphics, and print designs for in-venue marketing, and executed commercial video editing for over 20 Lucky Strike venues nationwide.

• Collaborated actively in the rebranding initiatives, contributing to the conceptualization and design of logos for Lucky Strike Social and FTW venues. These redesigns introduced a fresh aesthetic and theme to enhance the brand.

• Took charge of food photography, capturing compelling visuals for the creative team to use across various marketing channels. Collaborated closely with external production teams, actively participating in brainstorming sessions to develop shot lists for out-of-state media production, ensuring the delivery of high-quality content.

• Demonstrated proficiency in video editing using Adobe After Effects, contributing to a Stephen Colbert segment featured on live TV. The editing process involved color correction, background object removal, and seamlessly incorporating the brand logo into the background.