John Khalil

Liaise with Brand Partnerships, Editorial, Social, Creative + Marketing, Project Management, Audience Development, Ad Ops, eCommerce, and Finance teams to interpret RFPs and develop strategic proposals based on client KPIs, securing a targeted overall profit margin. In its infant stage at the time of hire, was on-boarded to establish a strong, structured Sales Planner process, which has since been implemented with best practices that can be streamlined for all future hires. Fabricated from scratch numerous templates to be used internally. The sole Sales Planner for North American partnerships, a highly analytical and autonomous role that requires excellent calendar organization due to unceasing turnarounds. Planning involves custom content, experiential event activations, native + paid social, print + digital advertising, white label, video, and more.

Reduced organizational hard costs by eliminating the need for outsourcing custom ad builds and personally learning how to build bespoke custom ads internally. Responded to all display related RPFs and created proposals based on avails, ensuring requested KPIs were adhered to. Setup test pages for client approval prior to campaign live date. Trafficked, monitored, and optimized campaigns, addressing display and/or tracking issues. Managed daily email newsletter ad schedule. Uploaded all POs to Intranet and collaborated with accounting to ensure all invoices are billed. Created all campaign wrap reports.

Ensured all final executions of display & video ad products met the required brand guidelines. Interpreted and implemented QA standards for display and video ads. Ensured all display & video ads are serving on the site & app as intended, and assessed, assigned, and/or resolved all outstanding issues. Maintained quarterly residuals spreadsheet in order to ensure correct royalties are paid to the appropriate party for a repeat television show. TECHNICAL Excel, Google Drive, SalesForce, Asana, Keynote, PowerPoint, Slack, Facebook Business Manager + Ad Manager, KeyWee, MailChimp, ComScore, Basecamp, Zoom, third party order management systems (i.e. Media Ocean, Sizmek, Prisma, etc.), Adventive, Google Ad Manager (DFP)