At NYC ad agencies and several boutique agencies of his own, Joe created memorable and effective communications for many national and international brands.
He’s been equally adept at launching new products as well as reviving established brands. He launched MiraLAX laxative to the #1 OTC brand, sparked double-digit sales growth for Chattem Lab’s Cortizone 10 and Unisom brands and as the Creative Director for House Party, Inc — a startup online Word-of-Mouth marketing company — his leadership increased membership from 35K to over 550K while tripling the company revenues in 18 months.
His advertising work includes many successful print and broadcast campaigns for Johnson & Johnson, McNeil, P&G, Kraft, General Mills, Coca-Cola, Miller Beer, and others. In youth marketing his creative ignited the #1 selling digital toy/game for four years in a row, including the worldwide hit, Furby.
Recently his direct marketing print and email creatives resulted in several direct mail insurance controls generating millions in premiums.
Presently Joe has his own advertising and marketing agency in Westchester County, NY.
Andys, Effies, Art Director, Ad Age 100 Best, Telly, and Golden Marbles awards