Jodie Tawiah

• Composed a series of high performing graphics that reached over 284 million social media users in 156 countries, assisting in the repatriation of U.S. Citizens during the 2020 pandemic.
• Designs and prepares detailed infographics for the Assistant Secretary to disseminate at White House briefings, bilateral meetings and overseas seminars/workshops.
• Lead the effort in creating a rack card on COVID travel restrictions that would be disseminated by passport agencies and inserted in over 8 million newly issued passports.
• Assisted with developing a brand strategy for TravelGov’s Instagram account.
• Created a 3D installation entitled ‘From Passports to Pirates’ that illustrated the history of the U.S. Passport, U.S. Visas and Consular Work. The exhibits opening reception was attended/hosted by the Secretary of State.
• Leads the creative direction for social media campaigns viewed by over 800,000 followers on Facebook, Instagram, Twitter and Pintrest.
• Partners with offices and directorates within the bureau to bring marketing plans to life and offer strategic solutions to design challenges.
• Develops editable design templates for posts overseas with limited software resources.
• Collaborates with multiple government agencies (IRS,TSA,FAA, etc.) on varying topics with overarching messaging to create campaign toolkits.
• Schedules, attends and coordinates logistics for in person outreach events, meetings and travel shows.
• Creates social media graphics highlighting affinity groups such as Women’s History Month, Black History Month, Asian American History and Hispanic Heritage Month.
• Supports as lead photographer for the bureau by taking photos at events attended by the Assistant Secretary of Consular Affairs.
• Attends meetings held by Consular Affairs Diversity, Equity and Inclusion Council.

• Conducted research on site optimization to adhere to web site best practices.
• Sourced images used throughout the site, illustrating the targeted demographic for JobtrakPa.edu, a government funded program.
• Collaborated with the Monster team of web designers and developers to compile a wireframe of the microsite.
• Instituted a detailed style guide directing the web developer on placement of key site elements, color specifications and font usage.

• Strategized and executed non-traditional guerilla marketing materials for the Nasher Museum of Art at Duke University’s Alexander Calder and Contemporary Art: Form, Balance and Joy exhibition. Materials consisted of wall banners, hanging wall signage, informational pamphlets and a 3D billboard display.
• Collaborated with the North Carolina Museum of Art on the 30 Americans exhibition highlighting the works of contemporary African American artists. Materials included museum object labels and an informational booklet.
• Developed a series of print ads, for healthcare clients such as Cooper University Hospital, Southwestern Vermont Medical Center, Vidant Health and Rex Hospital.
• Oversaw project from inception to final completion while coordinating with the project manager to prioritize conflicting schedules.
• Utilized troubleshooting procedures to ensure the accuracy of design files before outputting them for final production.
• Administered the development of communication products ranging from print through various electronic media, including web-based, multimedia and video.
• Analyzed requests for information for technical complexity and sensitivity.
• Proofread all materials before disseminating to vendors for final production.
• Produced drafts for review by clients and make revisions based on the feedback received.
• Managed a demanding and fluctuating workload by facilitating internal creative staff and client meetings, off-sites and team building exercises.

• Co-produced an array of mixed media graphics and served as a board member.
• Advertised upcoming events and seminars on social media outlets to increase membership volume.
• Maintained technical knowledge by attending design workshops, reviewing professional publications as well as participating in monthly social functions.
• Wrote and developed oral communication methods and techniques sufficient to plan, coordinate and conduct public affairs and public involvement programs.
• Planned and coordinated special events including the development of event programs and agendas, VIP arrangements, presentation materials, displays, awards and commemorative items.
• Established and maintained effective working relationships with representatives of various groups, agencies and interests.

• Pitched re branding ideas that would cohesively span over a wide variety of applications including print advertising, collateral, direct mail and e-mail marketing.
• Conceptualized logo for sitcom ‘Let’s Stay Together’.
• Assisted with the creative direction of materials for the 2010 BET Awards and ‘Black Girls Rock’ ceremonies.
• Prepared marketing, publicity, and promotional materials for agency seminars, programs, and events.
• Ensured all public-facing documents were consistent and aligned with the BET design guidelines and branding strategies.

• Led the creative direction of Newsline, an internal publication for client Old Dominion Freight Line.
• Showcased technical abilities by assembling a 96 page mockup of the Newsline to determine pagination, for customer review and final production.
• Collaborated with in house designers to produce BB&T’s Testimonial Ad campaign.
• Provided a consistent level of high quality and accuracy in a fast-paced, high-energy environment.
• Analyzed the effectiveness of communication plans implemented and developed recommendations to change and improve internal and external communications.

• Created a wayfinding system that guided patrons through ‘Bearing Witness: Civil Rights Photographs of Alexander Rivera’ an exhibition highlighting the works of civil rights photojournalist pioneer, Alexander Rivera.
• Developed small and large scale signage that identified works throughout the museum.
• Assisted in exhibit installation and deconstruction.
• Generated and disseminated information and materials that communicate agency policies, programs, and actions to the public.