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Creative Director

João Moedas

Lisbon, Portugal
Available Now
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  • About
  • About

    I'm an award winner Creative Director but never a prima-donna. Always 'hands-on', I've created, co-created and launched successful campaigns and brands across a variety of industries, with a focus on creativity, innovation and social marketplace impact.

    Working for companies such as KPMG, TheCityGuru and Glowork (the first and only company dedicated to women empowerment in the workplace in Saudi Arabia) and Glowfit (an extension of Glowork targeting women's health & fitness in KSA) are perhaps my proudest professional achievements.

    With in-depth knowledge of the Middle East and European markets and with extended experience in leading multi-disciplinary, multi-national teams, I create, develop and transform brands & creative concepts into regionally and globally successful campaigns.

  • Education
    • Bachelors Communication Design
      António Arroio - School of Arts
      1988 - 1992
  • Experience
    • Lead Brand Designer
      Preply
      Barcelona, CT
      Jul 2021 - Present (3 years 4 months)
      Preply is an online educational platform that pairs students with private tutors
      remotely via online chat. It features a ranking algorithm that uses machine learning for classification and recommendation of tutors.
      João works with the Creative, Marketing and Product Design teams, designing Preply’s new Brand, Design System and Products.
    • Founder & Creative Director
      TheCityGuru
      Lisbon, Portugal
      May 2015 - Present (9 years 6 months)
      Joao is the founder of CityGuru, a website and mobile app dedicated to change the way people visit and tour cities. CityGuru is an Expedia 'Local Expert' and is supported by the Microsoft BizSpark programme. Looking to grow globally, CityGuru is also a featured project in the European Commission's Investment Portal.
    • Creative Director
      United4Information
      Berlin, Germany
      Aug 2020 - Aug 2021 (1 year)
      United4Information (U4I) undermines misinformation by using a three-step strategy: live tracking of misinformation events, social alerting, and empowering voices. Through a direct visible effect on manipulation and the feeling of community, U4I creates a movement of transparency whenever false information appears.
      As Creative Director, I help build a grassroots creative community to fight misinformation using the power of street-art and other creative urban intervention actions.
    • Creative Director
      Brainsell
      Manama, Bahrain
      Aug 2009 - May 2019 (9 years 9 months)
      Joao leads the creative team and is responsible for setting the tone and developing along with the creative staff assignments ranging from simple corporate identity projects to fully-integrated campaigns incorporating both traditional and interactive media. A creative thinker and conceptualizer, he motivates and inspires his co-workers and helps them achieve expectations and overcome obstacles.
      An award winner creative, Joao won - amongst other awards - the 'Best Educational Project - Brand & Web' at the Arab Summit 2011 in Abu Dhabi.
    • Creative Director
      Sabcoart Publicis
      Oman
      Jan 2007 - Aug 2009 (2 years 7 months)
      Leading a team of 10 designers and copywriters. Reporting to the GM, Joao was responsible for the quality of creative campaigns and dealing with the day-to-day turnaround of creative work, ensuring it was produced on time, on budget and to the highest possible standard. Joao took and helped creating briefs and turned them into strong creative campaigns. He motivated and inspired the design team to help satisfy expectations. In addition Joao worked with both the traffic & production departments to ensure that deadlines were met and that design work was delivered appropriately.
    • Creative Director
      Dorland Advertising
      Lisboa, Portugal
      Apr 2001 - Dec 2006 (5 years 8 months)
      Joao developed creative from concept through finished print, web and broadcast production.
      Responsible alongside Art Directors and copywriters for corporate, trade and collateral work for clients in Portugal, Spain, Latin America and the Middle East.
      Main accounts: LG, Novartis, Isostar, Solvay, Carrier, Ovomaltine, Banco Finantia).
  • Awards

    2011 Best Education Project Abu Dhabi - Brand & Web Design

    2009 Asia Shopping Centre Awards - Singapore -Silver -Ad Campaign

    2009 Maxi awards - Miami USA - Silver - Ad Campaign

    2006 Dubai Book Fair - Silver award - Art Direction

    2008 Dubai printing awards - Gold - Art Direction

  • Affiliations

    Lisbon Web Summit Community Ambassador

  • Industries
    • Advertising
    • Internet Applications
    • Mobile Apps
    • Services
    • Social Impact
  • Skills
    • Art Direction
    • Communication Design
    • Creative Direction
    • Ideation
    • Illustration
    • Research
    • Social Media Marketing
    • UX
    • Visual Design
    • Web Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @joaomoedas, member since 2010
    • Following 13
    • Followers 3
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