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Shop owner / Illustrator
HauteCards by HautePrint
Sep 2010 - Present (14 years 3 months)
I'm the founder and creator of this brand of illustrated characters, that are displayed on greeting cards, stationery and gift items.
There's 2 shops that have developed from my illustrating style: MyHauteCards.com, where I customize stationery and promotional items for indie craft shops; and HauteCards.com where I sell ready-made invitations, greeting cards, stickers, and more. I'm in charge of creating new designs on-demand daily on the custom shop, and on a monthly basis for the other ready-made shop.
To develop a particular style for both shops I have create custom patterns, color palettes and custom lettering with a brand identity guide to keep for all items created under the ready-made shop.
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Creative Director
HautePrint.com
Mar 2008 - Present (16 years 9 months)
As a Creative Director, I'm in charge of developing our client's brand identities thru different channels of online and print media. Usually, I'm the creative contact they have, in order to develop high-level concepts for their marketing and promotional ideas. My position mostly requires for me to create visual presentations and designs, but a few times I'm also responsible for recruiting and hiring 3rd party creative freelancers to complete a project's process: audio engineering, animation, web development, etc.
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Graphic Designer
Metrosigns Inc
Feb 2007 - Jan 2008 (11 months)
The position consists of creating and modifying signs, posters layouts, vehicle wraps and
wall graphics. Prepare and color correct files for pre-press and RIP process in order to print in large-format printers. Guide the customer over the phone or in person, through the revisions of design process to achieve the results desired.
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Design Manager
Fast Copi Miramar
Jul 2006 - Jan 2007 (6 months)
Duties included managing design jobs turned in by customer service to be distributed to other designers. Maintaining contact with clients by phone or in person about the orders placed: materials, colors, progress and costs. Control inventory and vendors orders to keep workflow and supplies available for coworkers and customers.
Assist General Manager with day operations of the store, cash register and purchasing of supplies.
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Customer Marketing Coordinator
Sysco Foods
Jul 2004 - Aug 2005 (1 year 1 month)
Assist the Business Review Team to promote customer oriented programs and events on restaurant marketing and advertising. Create & design promotional materials for selected customers: menus, restaurant branding and signage. Coordinate with printing vendors for materials and printing supplies, as well as prepare digital files for press setup.
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Promotion Graphics Assistant
Sysco Foods
Jan 2004 - Jul 2004 (6 months)
Design & promote internal marketing materials for 120+ sales associates. Develop and
organize digital presentations for the new promotions of the month to be distributed via
email, website and print. Assist Marketing Director with Trade Show organization inside of company building and at Convention Centers for promotion visuals and vendor preparation.
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Sales and Marketing Lead Manager
Hilo Hattie
Jan 2003 - Jan 2004 (1 year)
Supervise associates on the sales floor for product organization, visual layout and proper customer service. Collection of cash registers at store closing. Create promotions to generate store traffic with registered customers in-store and via email.
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Printing Consultant
Sir Speedy Printing
Jul 2002 - Dec 2002 (5 months)
Consult customers about printing requests and details of their orders. Assist typesetting
department to prepare orders for print (burning and developing film for offset plates, color separations, preparing paper separations for thermography, etc.)