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Chief Operating Officer / Senior Graphic Designer
Nitelyfe Pins
New York, NY
Apr 2015 - Present (9 years 6 months)
• Created precise vector illustrations for enamel pins and exclusive apparel, adhering to market trends and customer demands.
• Led the design and execution of promotional materials, including product photography for social media, in-store displays, and event marketing.
• Developed cohesive branding materials that enhanced product launches and customer engagement across digital and in-person channels.
• Managed social media campaigns and implemented product packaging designs, maintaining a high level of brand consistency.
• Spearheaded the creative process for booth setups at music festivals and artist markets, showcasing a range of custom-designed products.
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Senior Designer (Contract)
Konquer Snowboards
New York, NY
Jul 2016 - Jan 2018 (1 year 6 months)
• Produced innovative vector artwork for snowboards, apparel, and product packaging, ensuring high visual impact and brand alignment.
• Collaborated with the creative team to design headwear and logos, contributing to the overall aesthetic and market appeal of the product line.
• Designed comprehensive presentation catalogs and marketing materials, integrating typography, photography, and layout design for promotional use.
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Licensed Apparel Designer (Contract)
Delta Galil
New York, NY
Mar 2017 - Jul 2017 (4 months)
• Conceptualized and executed original graphics and typographic designs for the licensed kidswear and women’s apparel segments, strategically tailoring each design to align with market trends and demographic preferences.
• Developed visually compelling patterns, motifs, and graphic elements that enhanced the product appeal and drove consumer engagement in key markets, contributing to increased sales across retail channels.
• Collaborated closely with the product development and merchandising teams to ensure that all designs adhered to brand guidelines and licensing agreements, maintaining the integrity of the intellectual property.
• Provided design solutions that balanced creativity with commercial appeal, translating complex design briefs into tangible, market-ready products.
• Played a pivotal role in ensuring brand consistency, overseeing the uniform application of graphic elements, typography, and packaging designs across multiple product lines, from conceptual development to final production.
• Conducted competitive research and analyzed market trends to continuously update the creative approach and stay ahead in a fast-evolving fashion landscape.
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Visual Designer - Contract
Halo Media
New York, NY
Mar 2015 - Jun 2015 (3 months)
• Created user experience website layouts and applications for clients such as SXSW, Def Jam, and Atlantic Records, enhancing event branding and social media engagement.
• Designed visually compelling social media assets, promotional banners, and website graphics for high-profile events.
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Social Media Designer - Freelance
Olympus Cameras
New York, NY
Nov 2014 - Mar 2015 (4 months)
(Freelance) Development of die-cut character scenes for social media engagement through an international initiative launching the Pen E-PL7 Camera.
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Web Designer - Freelance
New York, NY
Aug 2014 - Sep 2014 (1 month)
Visually skinned WordPress enabled themes to highlight multiple galleries, social media and e-commerce solutions.
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Social Media Designer - Freelance
Jerome Jarre
New York, NY
Apr 2014 - Jul 2014 (3 months)
(Freelance) Developed characters and interaction for clients' social media engagement outlets, Snapchat, Twitter and Instagram.
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Apparel Designer (Contract)
Armani Exchange
New York, NY
Jan 2014 - Jun 2014 (5 months)
• Assisted in the conceptualization and execution of graphic apparel for the 2014 Menswear line, collaborating with senior designers to develop on-trend designs that reflected the brand’s sophisticated aesthetic and resonated with the target demographic.
• Combined innovative typography, illustration techniques, and fabric treatments to create visually impactful designs that enhanced the brand’s modern, urban identity while adhering to high standards of craftsmanship and luxury.
• Produced a diverse array of logo iterations, which were implemented across multiple apparel items and accessories, contributing to a unified and recognizable brand image.
• Worked in conjunction with the marketing and merchandising teams to ensure that all designs were aligned with current fashion trends and effectively communicated Armani Exchange’s brand positioning.
• Assisted in prototype development and reviewed sample garments to ensure the quality and accuracy of design executions during the production phase, maintaining consistency with the creative vision throughout the process.
• Contributed to team brainstorms and presentations, bringing fresh ideas and insights that helped evolve the graphic direction of the Menswear line while upholding the brand’s reputation for cutting-edge style.
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UX Designer
Zaah Technologies
New York, NY
Sep 2012 - Aug 2013 (11 months)
I designed sketches, wireframes, user flows and user interface for mobile game, FPS Russia. I consturcted branding, printed collateral, app store icons, digital character mock-ups and in-game visuals.
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Visual Designer
Vostu
New York, NY
Sep 2011 - May 2012 (8 months)
I designed sketches, wireframes, user flows and user interface for mobile game, FPS Russia. I consturcted branding, printed collateral, app store icons, digital character mock-ups and in-game visuals.
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Licensed Apparel Designer
Freeze Ltd
New York, NY
Sep 2008 - Apr 2011 (2 years 7 months)
•Enhanced licensed style guide artwork for impactful client sales presentations creating over $800,00k in company revenue.
•Developed and illustrated original artwork for private label mass-market US distribution, while also creating comprehensive presentation catalogs showcasing varied art styles for Menswear, Kids and women’s apparel presentations.