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Senior Marketing Specialist
Houston, TX
May 2014 - Present (10 years 7 months)
Initially hired at SJC as a member of Property Marketing, and successfully managed and supported all marketing projects for five brokerage teams in the Houston, Los Angeles and Chicago offices.
Surpassed expectations of first year Marketing Specialists (based on quantitative employee reviews) and was hired/promoted exclusively by Houston Regional Director onto his brokerage team within 6 months of hire.
Spearhead the production of team’s marketing packages, brochures and projects through the creation of marketing deliverables for team’s property listings.
Exceed the expectation of both the brokers and clients by creating innovative and unique marketing content, and consistently delivering the product before deadlines.
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EMarketing/Database Manager, Writer, Creative Design
Bellaire, TX
Jul 2013 - Present (11 years 5 months)
EMarketing and Database Manager/Creative Design (Marketing/Advertising/Journalism/Social Media) Manage a database of over 60,000 clients and prospects, in Houston, the state of Texas and the United States. Work with brokers, marketing teams and executives from CBRE, Transwestern, Colliers International, Marcus & Millichap, Cushman Wakefield, NGKF, NAI, Moody Rambin, Jones Lang LaSalle and others. Manage and assign web design, graphic design and Dreamweaver projects to our team members. Managed our design team in India by assigning and proofing projects. Edit, design and help create websites in Wordpress - back-end maintenance, coding, client liaison, etc. Edit and post articles on our website and publish deals and features for the monthly magazine. I am in charge of putting together the company's weekly newsletter, as well as event calendars. Create ads, direct mail campaigns, email blasts and flyers for clients on a daily basis. Perform market research on current and future commercial real estate developments. Perform research and analysis on social media trends, prospecting and generating business leads. Manage company's social media presence - Twitter, LinkedIn, Facebook. Conduct interviews, write and edit articles for our monthly publication. Gained tremendous experience in Photoshop, Illustrator, Dreamweaver, Constant Contact and ACT Database. Daily tasks include corporate communications, client relations and public relations with current and new clients. Received raise and bonus within 6 months of employment.
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Public Relations and Marketing Intern
Houston, TX
Aug 2012 - Sep 2013 (1 year 1 month)
Analyzed statistics and trends and develop marketing strategies and leads to promote the company brand. Assigned to multiple projects and assignments, with minimal supervision. Writing and proofreading assignments for different projects. Maintained the traffic and clientele for Blanca Duran, which has led to more sales and promoted the company brand. Gained tremendous experience in the understanding and application of SEO, Analytics, HTML, CSS, Prophoto and Wordpress. Helped with company's social media, including the blogs, Pinterest and Instagram. Attended open houses, events, networking events and mixers to increase our company's awareness and develop new leads. Met with clients and vendors in efforts to build work relationships and partner together on projects and proposals.
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Assistant to the Pastor
St. Luke United Methodist Church
Columbia, MO
Aug 2008 - Jun 2012 (3 years 10 months)
Lead services and programs with small or large groups and audiences. Helped plan and coordinate events, programs and fundraisers. Acted as a media planner in the advertising and marketing of our events and programs. Created ads and flyers for events and programs Worked and communicated with various groups of people composing of differing races, ages and income levels. Helped create budgets and other financial projections for church's events. Liaison between the church and the community and media.
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National Associate of Black Journalist Member
NABJ
Columbia, MO
Aug 2007 - Sep 2009 (2 years 1 month)
Participated in group events including volunteer activities, community service and discussion forums.