JoAnn Manzella

• Conceptualize, design, execute, and present visually compelling content and marketing solutions that resonate with clients and target audiences, strategically reinforcing brand messaging and recognition.
• Provide comprehensive design services for diverse clients such as Star Micronics America Inc., Amida Care, The Foundation Center, Sidney Mishkin Gallery, and Daiwa Securities America, Inc.
• Spearhead notable projects include marketing and special events collateral for Baruch College, the Nathaniel Hawthorne Review for Sam Houston State University and Montclair State University, and album design for Moving Day by the Mark Wade Trio.
• Offer consultative design and production services for multi-channel marketing materials, ensuring consistency with brand guidelines.
• Drive client satisfaction through effective relationship management, clear project scoping, accurate pricing, adherence to creative briefs, and timely delivery of high-quality design solutions.
• Collaborate with vendors to ensure on-time and within-budget deliverables.

• Enhanced branding and marketing campaigns by developing original designs within the Office of Communications, Marketing, and Public Relations for a 20,000-student, 1,000-employee urban college.
• Strengthened a 15-member creative team’s output by designing and producing communications and marketing collateral, catalogs, and commencement materials using Adobe Creative Suite/CC.
• Successfully managed 10+ projects quarterly (print and digital brochures, newsletters, special event pieces, ads, branded merchandise) maintaining brand consistency across all channels.
• Provided design services to 20+ internal and external clients, elevating visibility, engagement, and sales through consistent brand representation.
• Noteworthy achievements included using InDesign, Photoshop, and Illustrator to collaborate on fundraising collateral for the “Baruch Means Business” campaign, which raised over $157 million, and delivering impactful design solutions for various projects.
• Demonstrated proficiency in adapting and optimizing graphics and assets in Illustrator and Photoshop for various devices and collateral formats. Created engaging email blasts and advertisements, and edited videos in Premiere for online marketing impact and internal use.