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Creative Manageer
Apr 2015 - Present (9 years 9 months)
+ Design and create branding, sales and marketing materials including presentations and brochures in alignment with company vision + Partner with design, marketing and management to align concept and execution with company brand on time and on budget
+ Design websites, microsites and landing pages for internal and external communications and promotional websites
+ Create static and interactive graphics for internally- and externally-facing websites, emails and communications.
+ Generate a variety of collateral for multiple mediums including print, advertising, events, large format graphics and digital print + Designing content for use in web pages, interactive media, multi-media projects and event/conference signage
+ Design User Interface for RealConnex Software
+ Assist with special projects as needed
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Co-Founder, Senior Designer/Front-End Web Developer
Top Floor Creative, LLC
May 2013 - May 2015 (2 years)
- Meeting clients or account managers to discuss new business objectives
- Interpreting the client's business needs and developing a concept to suit their purpose
- Estimating the time required to complete the work and providing quotes for clients
- Developing design briefs by gathering information and data through research
- Thinking creatively to produce new ideas and concepts
- Presenting finalized ideas and concepts to clients
- Working with a wide range of media, including photography and computer-aided design (CAD)
- Keeping abreast of emerging technologies in new media
- Commissioning illustrators and photographers
- Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists
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Market Manager, Buffalo Trace Bourbon (Sazerac Company)
Cornett Integrated Marketing Solutions
Oct 2010 - May 2013 (2 years 7 months)
- Manage all aspects of the brand for the New York City market including marketing research, event
involvement, advertising/promotional development, and budgeting
- Increased sales of 300% in the New York City Market
- Identify Key Influencers within Target Demographic
- Research & involve brand in existing events to act as sponsor
- Create, develop, & execute new event opportunities for the brand
- Liaison between Field Sales Manager, Event Partner, & Client
- Maximize branding opportunities within accounts
- Identify & influence target media personnel, target consumer groups, & target partnerships
- Develop new leads & accounts
- Train & manage team members
- Report & track monthly KPI’s
- Maintain & track budget
- Assist with daily social media execution
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Event Coordinator
Marketing Werks
Jul 2009 - Oct 2010 (1 year 3 months)
- Executed national marketing campaign & mobile marketing tour in the Northeast Region
- Liaison between Event Partner & Account Executive
- Develop & execute gorilla marketing tactics
- On site brand activation & new product testing
- Responsible for engaging consumers to participate within event site, offer product trials, & sampling
- Responsible for event site management & staffing
- Responsible for creating weekly reporting and feedback presentations for client
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Marketing Coordinator
PACO Group, Inc.
Sep 2008 - Jul 2009 (10 months)
- Responsible for developing proposal responses and presentation packages used to market
PACO services
- Produced company newsletters & press releases
- Account management & strategic partnership development
- Created company marketing collateral to include brochures, advertisements, and corporate
image related materials
- Liaison between partnering company & PACO Marketing Department
- Assisted in business development and company representative at all corporate trade shows &
events