John Tomaselli

• Technical support and training of designers and production staff in the use of applicable software. Primarily Adobe Creative Suite applications such as Photoshop, InDesign, Illustrator, Acrobat, and Bridge. Heavy focus on typesetting techniques, in-house pre-press and retouching and color management within the Adobe applications. Additional support for working with legacy titles in Quark and Adobe Flash support for marketing and publicity departments.

• Pilot testing of new software releases applicable to design in publishing.

• Help establish best practices related to all facets of design, production and content management. Advise on all workflows for design and production of covers, interiors, and all other printed materials. This extends to font management, archiving, corrections, and reprints.

• Insure that freelance designers, external typesetters and compositors, domestic and overseas printers, and any other venders entering any part of our workflows are compliant to our established best practices.

• Creation of manuals customized for in-house training for best practices applicable to existing and newly developed workflows.

• Currently assisting in the development of a structure-tagged xml-based workflow for interior design that creates future-proof files usable for all media.

• Integration of existing print production workflows with emerging e-book and electronic publishing technology.

• Assisted in the installation of a color-managed PDF-to-print workflow for all book jackets and covers as well as illustrated interiors. Reduced vendor pre-press costs and created consistent, reliable output of the highest quality. Ongoing support of this workflow.

• Maintain accurate color management corresponding to vendor output using in-house ink-jet proofers. Support and maintenance of printers and rip software. Work with domestic and overseas vendors to assign and create accurate and reliable print profiles simulating various papers and finishing.

• Design, layout and/or production of various print and digital collateral including magazines, advertisements, flash banners, web pages, point of purchase displays and more.

• Illustrations in watercolor, ink, and digital media.

• Clients have included MSG Varsity/Cablevision, Random House Childrens Books, Alfred A. Knopf, Crown Publishing, Houghton Mifflin Harcourt, Korg USA, and more.

• Design and production of print and online advertising, point of purchase materials, trade show displays, packaging and other marketing collateral for three major music brands, Korg, Marshall Amplification, and VOX Amplification.

• Work with product managers and the marketing department to develop product branding and advertising campaigns and coordinate the launch and implementation of each campaign.

• Coordinate with printers and vendors to facilitate production of materials.

• Monitor and ensure that Korg, Marshall and VOX branding guidelines are being followed in all marketing materials.

• Design and production of advertising, promotional materials and related collateral for sports teams and a variety of other company properties owned by prominent businessman, Charles B. Wang.

• Develop new design themes for collateral and marketing materials. Collaborate with corporate sponsors to create graphics and advertisements to be featured in conjunction with sports team branding.

• Design signage and oversize graphics for Nassau Coliseum, the Islanders Team Store, and the Islanders Iceworks practice facility, as well as graphics for team apparel and merchandise.

• Oversee 4-color and B&W design and production of team related publications, including Islanders Illustrated magazine, media guides, and yearbook.

• Photography of team related events for use in print and web media. Photo retouching.

• Managed a staff of five in the print media advertising department of a retail design firm.

• Supervised and assisted in the creation of print media, including newspaper and magazine advertisements for major retail clients, primarily for Barnes & Noble Booksellers.

• Pre-flighted and insured press-ready output according to varying layout and line-screen specifications.

• Provided color correction and retouching of photos and artwork.

• Responsible for rebuilding, resizing and repairing vendor supplied art for press-ready output.

• Maintained digital files and pre-press archives, and was responsible for internal and third party job billing.

• Presided over layout, design and typography of two monthly magazines with worldwide distribution.

• Worked with editors to develop content and acquire visual media through stock agencies and freelance photographers.

• Increased sales by introducing new creative concepts and improved design.

• Provided press ready artwork to production and monitored printing. Approved match-prints and blues.

• Prepared and cataloged used and unused media for archiving department.