Creative professional with over two decades of expertise in graphic art design, commercial print, and manufacturing. Expanded expertise in hand drawn and vector illustration, large format printing, color control and RIP data, 3D display, Installation graphics and vinyl signage. I am an eager and self-motivated professional, seasoned and accomplished on both sides of the Mac and PC. Veteren work ethic and craftsmenship with positive attitude and excellent creative thinking and problem solving skills.
Participated in Kellogg's Illuminations Expo in 2015. Spearheaded the design and execution of innovative packaging strategies for targeted marketing promotions. Launched the first visual concept art for the release of their new aquarium themed box in their graham snacks line featuring Disney's Finding Dory. This hexagonal auto-bottom package design offered cost efficient manufacturability while it's innovative shape added complimentary value as a palletized billboard display positively increasing sales.
Rebranded Hanky Panky's shipping box while achieving the prize for best eCommerce marketing campaign at the 2012 IRCE awards. Initiating the addition of high-quality product photography, the package's new identity increased revenue of products sold online by 46%. In 2011, created a national marketing campaign for White Castle.
Reinvented the traditional "Crave Case" for the upcoming football season. This successful campaign lead to the collaboration with ZeloSports to create a tournament played in White Castle restaurants.