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Regional Visual Merchandiser
Ideas Retail
Tangerang, Indonesia
Mar 2024 - Present (8 months)
› In-charge of visual merchandising for the 200+ stores and Erigo tour all around Indonesia.
› Create Visual Merchandising guidelines for the brand.
› Communicating with the Production team, Head of Merchandiser, Head of Offline Store, Head of Regional Expansion, and Head of Procurement for Visual Merchandising plan and new store opening.
› Ensuring all visual materials (printed, non-printed, fixtures, mannequins etc.) and arranged in line with corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.
› Support for opening store all around Indonesia.
› Delegating visual guidelines with the Regional Manager, and PIC store.
› Planning and maximize visual experience with minimum budgeting.
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Section Manager - Visual Merchandiser
H&M Indonesia
Surabaya, Indonesia
Aug 2022 - Mar 2024 (1 year 7 months)
› In-charge of visual merchandising of the indoor and windows in accordance with the guidelines and promote new trend effectively.
› Implementing the visual activities by Commercial Information.
› Communicating with VMS and VM team in line with upcoming visual activities and campaigns of the company.
› Ensuring all visual materials (printed, non-printed, fixtures, mannequins etc.) and arranged in line with Commercial Information and corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.
› As a Department Visual Manager concurrently Visual and Oprational, create daily Function Plan, analysis sales department by weekly report, human resources, and other oprational things.
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Store Visual Merchandiser
LC Waikiki
Surabaya, Indonesia
Dec 2021 - Jul 2022 (7 months)
› In-charge of visual merchandising of the store in accordance with the guidelines and promote new lines effectively.
› Implementing the visual activities of the store in a daily/weekly and seasonal manner.
› Communicating with Store Managers and store team in line with upcoming visual activities and campaigns of the company.
› Working closely with Turkey Head Quarter (HQ) Visual Merchandising Team to establish corporate visual standards in the stores.
› Ensuring all visual materials (signage, fixtures, mannequins etc.) and arranged in line with corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.
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Visual Merchandiser
PT. Trans Retail Indonesia
Malang, Indonesia
Feb 2019 - Jan 2022 (2 years 11 months)
Trend analysis, controlling merchandise display, windows dressing, mannequin dressing, and store thematic dressing. Create Visual Experience; Sensation, Cognition, and Constancy.