James Herd

Building the Customer Experience (CX) Design capabilities of SMS M&T in Melbourne. Working closely with clients and SMS's Sydney office to deliver creative solutions to business problems.

Main Activities include: Facilitating stakeholder workshops, pitching new business ideas, running co-design sessions with clients, wireframing and iteration management.

SMS's practices and closely to Visual Design and Development, so all teams work side by side to deliver products that address the client and users needs.

Working on building the most usable software possible for mobile and the web. Designs are user centric with a strong focus on user testing and iterative design and development.

Working on my own ideas and those of others to further my skills in business development, strategic design and web development.

My current projects are Fanfuel.co and Yumi.io which are both web based platforms.

I was at Tribal as a UX design consultant, bringing together existing work that was done on their projects and re-adjusting the user experience of the designs to match client and user expectations.

There were many facets to this role, from managing stakeholders, creative direction of digital products, formulating strategy and all round UX skills of research, wireframing and user testing.

During my time here I was focused on the Human-Computer Interaction of multiple projects in the area of healthcare and robotics. It was a very international team and I was working primarily in collaboration with engineers.