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Industrial Studio Designer ll
YAZAKI NORTH AMERICA
Canton, United States
Present
Advanced Instrumentation Development. Lead styling and studio interface for concept and production design to OEM. Helped secure multiple platform instrumentation business with GM, Hyundai/Kia, Toyota, and Faraday Future. Developed graphic user interface designs using customer requirements. End to end design of Toyota Tundra and Sequoia Instrument clusters. * Designed concept show properties for digital interface designs for next generation platforms using design research studies, interactive prototypes, continuing iterations through production. * Used cross functional designs for mobile app / interface with vehicle platform. * Proposed designs for styling and instrumentation to OEMs. * Delivered a presentation of conceptual design directions to OEM customers that led directly to new business. * Provided full digital graphic displays showing UI/UX design and graphic assets for full digital instrumentation including HUD and wide field of view HUD for 2018 CES. * Designed flexible multi platform instrument cluster assembly with mechanical group. * Provided class A surfacing for styling direction to mechanical engineers / IP / instrumentation / trim / Bezel / Center stack.
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Graphic Design / Office Manager
GREKO PRINTING
Plymouth, United States
Product Management, Marketing and Sales, Graphic Design of marketing materials for Plastipak, Absopure. Sales and Consulting for client base Project Management overseeing digital printing and full bindery production.
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Industrial Designer
HOMEDICS
Commerce, United States
Redesigned company products using mechanical design hard points, repackaging and research of new and trending materials and technology. * Sketched new design concepts to refresh top selling products. * Renderings using 2D techniques and 3D modeling to propose styling, packaging and user experience.
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User Experience Designer
Ford Motor Company
Dearborn, MI
Jan 2020 - Jun 2023 (3 years 5 months)
• Facilitated ADAS feature creation of virtual surround camera views, concept HMI flow and creation, resulting in a new direction for surround view camera utilizing a new more purposeful suite of views.
• Storyboard illustrations for all ADAS feature sets – BlueCruise, iACC, Lane Change, Trailor Tow, Remote Park Assist. Focusing on customer usability, making hi-tech easy to understand.
• Interpret data from JD Power, customer clinics, internal surveys, benchmarking to improve customer experience.
• Wire-Framing/Design flow reconfiguring HMI, working toward simplifying the customer facing menu structure in the camera and parking feature space.
• Presentation to Feature owners and Stakeholders for quick win implementation.
• Integral team member of a small focus group tasked with writing user experience requirements from a human centered design approach for all ADAS features, resulting in usable requirements to keep engineering and feature development focused on the vehicle user.
• Internal vehicle benchmarking for new feature development. Panoramic screen reconfiguring of controls and driver facing information, side mirror, turn signal-blind spot, trailering camera view testing.
• Created HMI animation concepts for virtual bumper, visualizations, presented to digital design management.
• Video capture and editing for presentations. Competitor and internal benchmarking of full feature sets, using GoPro, Drone flight video capture for driving scenarios. Video editing and creation for upper management presentations.