J. Caleb Frederick

Hi my name is Caleb Frederick. Over the past years my design abilities and duties have evolved and encompassed a variety of projects from technical documentation creation and management to web and social media strategy and management. Through these various design challenges I’ve had the opportunity to develop solutions for many design problems. Now more than ever in our fast paced business environment it’s critical to focus efforts and talent on the root problem and develop solutions that not only solve the immediate problem, but also address long term needs. This approach is something that I’ve been working on developing recently and implementing in all projects.

Now I work managing the brand integrity for Liqui-Box across all internal and external applications. My work includes web management, new content generation, digital analytics, creative development, new sales and marketing materials and graphic implementation across all marketing paths. My goals for the future are to hone my skills in identifying and implementing targeted approaches for each design and marketing opportunity with new media that will return the highest value and long-term impact.