As part of a new content strategy for 2024, we wanted to run a series of health equity-related virtual events but create something different than your standard webinar (which we also do for project findings). Zoom fatigue is real, and part of our strategy relied on an investment in the ON24 platform, which offers a dynamic, customizable interface for attendees and many more engagement tools and calls to action - as well as engagement metrics on the back end!
I led creative conception for this event, branding, and for each live event, I produce and edit an educational video that we use at the beginning of each event to get attendees on the same page and reduce the teaching needed from our guests. I also designed the console screen that shapes the user experience.
Skills: Scripting, Editing, Video Production, Virtual Event Production, Graphic Design, Writing
