As Director of Marketing & Communications, I led our Video Production Coordinator to build a multi-faceted video strategy that spoke to our core customer, their preferences, and criteria for decision-making. The organization and curation of our YouTube playlists reflects our strategy and content marketing approach. We've been a leader in our industry to embrace the Live functions of Instagram, and we exceed our competitors in creating an emotional connection to the great people at our company - and the students who've gone abroad with us.
I worked on and approved scripts, storyboards, and all production-level edits, working hand-in-hand with our video editor to produce compelling and on-brand video narratives.
